AdMonsters News Round-Up – 27 July 2012
Welcome to the AdMonsters Daily Digest! We scour the news for digital advertising and operations news every day so you don’t have to – we’re nice like that.
We’ll be updating this page throughout the day but have a peruse of all the news you can use (that’s right – I did it) below. Happy reading!
RTB the future for Video
TubeMogul commissioned Forrester research in April 2012 to evaluate the opportunities for brand marketing provided by Real Time Bidding (RTB) enabled video and to compare it against other broad forms of video buying such as networks resulting in a strong case of RTB based video buys – get the full report here.
Sell-Side Success
Jim Spanfeller, CEO,Spanfeller Media Group, talks the sell-side in adexchanger – get Jim’s take on the move past the ad tech era and what the sell-side needs to do to succeed long term here.
Tab-let Me Entertain You!
Newly released IAB research finds that consumers are more than twice as likely to engage with interactive tablet advertising than with a traditional ad. Get the full story on The Drum.
Behave!
Heather Rutkowski from Microsoft puts the case forward for Behavioral Targeting for Direct Response marketers – calling crucial and necessary. Get the full story here.
Facebook Revenues Near 1$bn
Despite the melee surrounding Facebooks first public revenue report the Social Media giant posted stellar earnings of 992$ million dollars – with ad revenue making up the majority of the earnings. Get a breakdown here.