Consumers are shifting to connected TV (CTV) in droves and CTV ad spend is skyrocketing in tandem. According to eMarketer, spending is set to reach $34.49 billion by 2025. But that doesn’t mean it’s been all smooth sailing for pubs. We spoke with Peter Ackerman, Director of Product Marketing at…
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AppLovin has always proven a resourceful tool for mobile app publishers looking to grow their apps and revenue. But now, they're partnering with The Trade Desk and beefing up their wares so that TTD can buy directly from AppLovin Exchange, and mobile pubs will have access to UID 2.0.
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Powered by: APRIL 03, 2022 P&G Bets Big On (Group) Black Profit on Priorities EU's DMA Busts Big Tech Open Instacart Platform Cashes In on First-Party Data P&G Bets Big On (Group) Black Group Black is making major strides and leaping closer to its goal of deploying $500 million…
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Powered by: March 30, 2022 Are Ad Tech Players Causing Pubs Headaches? TLDR: Get Started on Your Identity Resolution Strategy Nielsen Lives to See Another Upfront Affiliate Marketing Has Some Answers for Publishers Are Ad Tech Players Causing Major Woes? Middlemen aren't always helpful and can actually cause more…
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Juniper Research warns digital ad fraud and malvertising will cost the industry nearly $68 billion in 2022. But does that mean that all publishers are destined to lose substantial sums to nefarious players? Or are there steps they can take to stem those losses and protect their readers and their reputations?…
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The DOOH industry is on the upswing. It’s bouncing back and is expected to come close to its pre-pandemic high with $2.58 billion in ad spending in 2022. So, why should advertisers be giving DOOH another look when the post-pandemic world is opening up so many advertising options? We spoke…
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There’s a dark cloud hanging over the in-app advertising ecosystem: poor ads that harm the user experience, prompt users to uninstall apps and leave bad reviews in the app stores and damage the brand’s reputation. And these concerns aren’t theoretical.
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Publishers have longed for a privacy-safe way to make their own data and site traffic translatable programmatically across many sites and sellers. With less than a year to go until the demise of third-party cookies in Chrome, there seems to be a new kid on the block who will serve…
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Powered by: March 23, 2022 Google & Meta’s Jedi Mind Tricks Publisher Take Rates: Two Percent? Really!? Apple — Living with IDFA Regret? New UK Online Safety Bill Google & Meta’s Jedi Mind Tricks Still Under Fire Jedis may typically be known as supernormal warriors trained to guard peace…
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While the full implications of a truly cookie-free ecosystem are not fully understood, advertisers and publishers have much to consider. Advertisers need an alternative to third-party cookies, one that will allow them to scale their campaigns and drive efficiency. In all likelihood, campaigns of the future will contain elements of first-party…
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