June 1, 2022 Apple Is Meta's Worst Nightmare U.K. Watchdogs Ready To Regulate Google Twitter Knowingly Sold Protected Data Meta Despises Apple’s Domination of Mobile App Ecosystem Apple ATT this, Apple ATT that. If one thing is certain, Meta has had enough of Apple, and they made that very clear…
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The NY Times is getting data out of silos to harness the power of marketing, customer, and advertising data toward a more collective, data-driven business. Michael Chiang, Director, Campaign Operations, The New York Times, is using Action IQ CDP to quickly create, deploy and evaluate campaigns. And eventually, some tools…
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The bill includes regulations that will continue to trigger an already erupting volcano. The lava represents all the publishers and advertisers who constantly scramble to keep up with these rules and regulations.
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May 24, 2022 YouTube Takes On Frequency Capping No, Maybe Everyone Shouldn't Launch an Ad Network Meta's Big L RTB's Big Data Breach New Media Company to Vet Ad Tech Vendors YouTube's New Ad Options Include Frequency Capping "Frequency has always been the hard number, but it's where the magic…
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Ad ops partners will also be able to work with their publishers on various custom projects, such as ad server implementations, ad server migrations, and custom reporting. They'll also provide consulting services, ranging from planning and strategy to identifying new revenue opportunities to workflow optimization.
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Moving forward, it may seem a no-brainer to pubs, that in this privacy-forward era, users should either subscribe or provide morsels of information in exchange for content that is meaningful and relevant to them (which would include advertising), but maybe there really is another way. And maybe that other way…
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Ex.co deeply dives into the ins and outs of retaining viewability and even presents a carved out periodic table that outlines the steps to reaching video engagement and revenue highs.
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May 16, 2022 Apple To Invest More In Streaming and Advertising GDPR Kisses Google Play Apps Goodbye Adjust's CTV AdVision Tracks App Conversions Apple Plans To Place More Dollars in Streaming and Advertising Apple's stock may be low, but making its mark in advertising and streaming may help get it…
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SPO in mobile has an additional level of complexity compared to web, because ads on mobile devices are facilitated mostly through software development kits (SDKs) – and understanding the type of SDK connection can have meaningful implications to that path optimization.
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Considering about 1 million properties get transacted programmatically, it might be easy to think of the open internet as this very fragmented supply. But really only a small number of media companies control the vast sea of properties that comprise the open internet. In fact, the 10 largest web publishers…
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