Articles - AdMonsters

Brick and Mortar Advertising Made Simple With the In-store Marketplace

The marketplace provides a centralized ecosystem that brings efficiency to campaign management for in-store pubs through the ISM Ad-Server and ISM portal.

Publisher Forum Keynote: 9 Illuminating Ideas to Keep Pubs Innovating From Ascential’s Sharon Harris

It was the second day of Publisher Forum Montreal 2022 when AdMonsters Publisher Forum Keynote, Sharon Harris, CMO, Ascential Digital Commerce, brought the crowd to life with her charismatic presentation and illuminating ideas about what publishers must do to survive the challenging times ahead for digital media and ad tech.

Retail Media’s Growth Spurt; Walmart Gets Cozy With Paramount+; Unity’s IronSource Deal Props Up In-App Header Bidding

August 22, 2022 Retail Media Is Second Fastest Growing Major US Ad Channel Walmart adds Paramount+ to Streaming Service Say No Go: AppLovin Deal With Unity Around The Water Cooler Retail Media Ad Spend Expected to Reach $61 Billion by 2024 Retail media is continuously on the rise, and most…

Publisher Forum Keynote: Complex Networks’ Justin Killion on Mastering Revenue Diversification

In his address, Killion detailed the rise of Complex Networks from a streetwear clothing line 20 years ago to a multimedia business with print and online magazines, video streaming, and in-person and virtual events. The evolution of the company sets a standard for publishers who are looking to broaden their…

What Is Ad Refresh? All That a Publisher Needs to Know

The ad tech industry is packed with several solutions (such as header bidding, A/B testing, etc.) to help publishers optimize their ad revenue. One such solution is ad refresh, which is considered advantageous by a lot of publishers yet there is some skepticism around using it due to its controversial…

AdMonsters Publisher Forum Montreal Highlights, Plus Top Tweets

Come Tuesday morning, Sharon Harris, CMO at Ascential digital, graced the stage. Harris spoke on the significance of brand marketing today and retail media spend in an ever-changing ad technology space.

Political Ad Spend Going Up: What Publishers Should Consider Before Running Them

This country is no stranger to political controversy. However, the past couple of years has boasted an unprecedented amount of political strife with a highly controversial president, a reckoning for the country’s systematic racism, a global pandemic, and even the recent reversal of Roe v. Wade. Within the context of this…

Mastering Change in a Post-IDFA World: Q&A with Ron Duque, WeatherBug

While ATT has improved privacy and cut down on fingerprinting, it has made it immeasurably harder for pubs (and even big tech) to monetize their apps. That's why we invited Ron Duque, Head of Advertising and Ad Tech Operations, WeatherBug, to come to PubForum Montreal on August 15, 2022, to…

Are We in the Midst of an Ad Recession?

August 09, 2022 Is Ad Tech and Digital Media in a Recession? Is New York Times Ad Sales Decline a Bad Omen for Digital Media? YouTube's Slow Revenue Growth Is Cause for Concern Curating a New Audience With Ad Automation Does Low Ad Spend Signal a Recession Is Near? It…

In the Eyes of Pubforum Keynote Sharon Harris: If You Aren’t Leveraging Your First-party Data, Then What Are You Doing?

While retail marketplaces are exciting territory, many brands are dragging their feet on commerce. Harris and her team provide their clients with the tools and strategies to win the buy box.