Articles - AdMonsters

🌯 Australia Readies GDPR-like Privacy Policy; Google Ramps Up Pre-Bunking in Europe

A major federal privacy law is underway in Australia, following in the footsteps of the E.U.'s comprehensive data privacy law — GDPR.

What’s Hot in Publishing and Ad Tech: An AdMonster’s Q&A with Scott Messer

The digital advertising business moves at such a fast clip that it’s difficult for anyone to keep up with emerging trends. For this reason, AdMonsters sits down with thought leaders within the sector who are doing the work of pushing the envelope and innovating so that we can share their…

The Neglected Demographic: Multicultural Ad Spend

When Mark D. Walker, Co-Founder and CEO, Direct Digital Holdings, started in the media business in the 90s, he heard murmurings that the consumer landscape was evolving to become more ethnically diverse. Black Americans drove culture and wielded immense spending power, birth rates for Hispanic Americans were rising, and LGBTQIA+…

How Can Publishers Boost Their Ad Revenue with Header Bidding?

A recent study showed that header bidding led to a 23% increase in fill rate and a 20% increase in average CPM. With these benefits and more, it's no wonder why header bidding has become a popular and essential tool for publishers looking to maximize their monetization potential.

Publisher Forum Keynote Maria Breza: Transforming Brand Safety and Suitability for Podcasting

Breza suggests that advertisers must use different strategies to reach their full target audience while ensuring their ads only appear in suitable environments. And that starts with having a brand-level strategy for brand safety and suitability. The strategy should include a plan for aligning against the Global Alliance for Responsible…

🌯 Biden v. Privacy For America; Generative AI: Friend or Foe?; #IP2023 Highlights

The federal privacy battle came to a standoff after President Biden's State of the Union address. Don't hold your breath if you're hoping the two sides are coming to common ground. President Biden reiterated his proposed restrictions for federal ad targeting regulations at the State of the Union. In response,…

The Power of the Hashed Email: Mano Pillai, Chief Product Officer, LiveIntent on the Future of Privacy

We spoke with Mano Pillai, Chief Product Officer, LiveIntent, to give us a deep understanding of how the hashed email can replace third-party cookies. We discussed the LiveIntent platform that targets audiences in a cookieless environment, balancing revenue and data ethics, and more.

10 Black Ad Tech Professionals Making Waves in Digital Media and Advertising

Based on research from last year, Black professionals occupy only 3% of technical roles in the industry. While this reflects a larger societal problem of systemic racism, these Black professionals are making waves and leaving their mark on the advertising and digital media industry. For Black History Month, AdMonsters is…

Breaking the Glass Ceiling: The Legacy of Louis Jones, Brand Safety Institute

Like many people in ad tech, Louis Jones fell into the ad tech industry by chance. Advertising was his third career. From starting his first job in the field at J. Walter Thompson to rising as one of the most prolific executives in the digital ecosystem, he proves that the…

GoodRx in Hot Water; Programmatic Open Market Woes

GoodRx, was fined $1.5 million for allegedly sharing users' health data for ad purposes. The FTC filed a complaint in U.S. District Court for the Northern District of California. It alleges that the drug company frequently violated consumers' privacy by sharing personal health information with advertisers or third parties.