Articles - AdMonsters

30 Years In, Yahoo’s Still Got a Signal—and a Strategy

At POSSIBLE 2025, Yahoo CRO Rob Wilk shared the company’s “greatest hits with new tracks” approach to reinvention—and explained why client loyalty, not hype, is the real signal of success. Yahoo’s been around for three decades. But that doesn't mean we should mistake staying power for standing still. At POSSIBLE…

Why Attention Metrics Are Showing Up In The Financial Times’ RFPs

Predictive attention is emerging as a signal of quality. Publishers like the Financial Times are already seeing it show up in RFPs—a sign it could become the next viewability benchmark.

🌯 HBO Max Is Back—But Can Neo Fix the CTV Matrix?

Warner Bros. Discovery announced Wednesday that its streaming service Max is going back to HBO Max, and they're releasing a new ad-buying tool, Neo.

90 Million Followers Later, Here’s What NowThis Knows About Gen Z

At POSSIBLE 2025, we caught up with Michael Vito Valentino, Editor-In-Chief, NowThis to talk about the rise of Gen Z TV, the shift to social-first content, and the not-so-secret ingredients behind 5 billion views.

The Law Of Diminishing Returns In AI: When More Data Signals Don’t Mean Better Campaigns

Here's the truth about data: while certain signals like weather patterns or real-time engagement metrics can significantly impact campaign performance, others merely add noise.

What Weather Data Can Teach Us About Ad Strategy

At POSSIBLE 2025, we caught up with Felix Zeng, Head of Programmatic at The Weather Company, to discuss data ethics, environmental signals, and how forecasting weather and ad trends aren’t all that different—until they are.

From OAO to adops.com: CEO Craig Leshen on Elevating Ad Ops for Publishers

OAO is now adops.com—but this rebrand is more than a name change. CEO Craig Leshen talks about what’s needed to move ad ops out of execution mode and into a strategic role that drives revenue, operational clarity, and long-term growth for publishers.

Confessions of a Former Curation Hater: “I’ve Changed My Tune.”

Ryan Maynard, the SVP of Programmatic Sales Operations at publisher monetization platform Raptive, was, until recently, deeply skeptical of curation and the industry’s shift to activating curated audiences within SSPs. What changed?

Everything Is Everything. Change Comes Eventually. Will Media Owners Lead It?

Discovery is shifting. Attention is scattered. And the sell side isn’t just supporting strategy—it is the strategy. Here’s what media owners need to know now, and the real moves to make next.

As Buyers Prioritize Media Health, The Daily Mail Has A New Way To Check Its Vitals

The Daily Mail saw the programmatic marketplace shifting toward curated deals. They started using Signal Vitals because it gives publishers a road map for being included in these deals.