Over the past 20+ years, media vet Charles Cantu has worked at companies like Disney, Comcast, and MediaMath. After building and selling two digital marketing businesses in 2018, he took his passion and expertise to create RESET DIGITAL to deliver on the promise of programmatic advertising while unleashing the power…
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At the start of IAB ALM 2023, incoming chair Alysia Borsa took the audience on a journey where she explored the current state of the industry and what we can expect for the rest of the year. Unsurprisingly, measurement, the cookie apocalypse, loss of identifiers, inconsistent privacy regulations, brand safety, and…
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Identity resolution is recognizing a unique user — regardless of channel or device — to create a persistent and privacy compliant unified profile. Identity resolution often happens in real-time, when a person visits a website or app to enable targeting or personalization. However, identity resolution can also occur in an…
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The lawsuit essentially asks Google to pick a side ( buy or sell, but not both). Its request for relief asks that at a minimum, Google should divest itself of the “Google Ad Manager suite, including both Google’s publisher ad server, DFP, and Google’s ad exchange, AdX, along with any…
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A residential IP proxy network is a network that pays consumers to share their Internet. The network then re-sells those consumers’ residential IP addresses to its customers — companies or users who want, for whatever reason, to appear as if they’re residential IPs within a specific region.
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An addressability crisis has resulted in just 30% of the web being reachable with current marketing tactics – publishers have the solution, but it requires access to responsible, scalable first-party data.
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Ben Guez, Enterprise Sales, Americas, Kevel, takes a deep dive into 5 first-party data strategies that publishers should consider adopting in 2023, including user registration, expanded interest level registrations, SSO (Single Sign On), event-based tracking and analytics, and surveys and polls.
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In AdMonsters’ Jan. 25, 2023 webinar, “How PMC Drives Value for Advertisers,” we spoke with Brett Goverman, Head of Data Strategy, PMC, and Brendan Farrell, Manager, Customer Success, North America, Permutive. We discussed making the most of your first-party data, why campaigns using first-party data perform better, and how to…
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Many have wondered whether the recent focus on data privacy within advertising will continue. We expect that trend to continue in light of the pace of change which has made compliance a moving target in terms of what regulators consider sufficient. With that in mind and Data Privacy Day 2023…
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Advertisers’ businesses boom yearly on Black Friday as they promote their annual sales. Last year, Black Friday saw another big boom — cookie stuffing — marking a sharp increase in fraudulent ad impressions.
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