Articles - AdMonsters

🌯 Publishers Are Losing Search Traffic To AI, But At Least Google Is In Agony

Google is in a mad dash to make no-click generative AI search the new normal, and publishers are losing traffic as a result. But hey, at least Google feels kinda bad about it.

Mentoring Ad Ops And Sales Yields Long-Term Growth, Says BBC Studios’ Zip Nguyen

If you think yoga and yield optimization don't mix, Zip Nguyen, Business Intelligence and Yield Lead at BBC Studios, might inspire you to rethink your routine.

Brand Safety Is Dead—It’s Time to Rally Behind Contextual Alignment

Brand safety, as we know it, is dead. Not because brands have stopped caring about where their ads appear, but because the current framework has failed them.

🛠️ What Happens When Publishers Build the Stack?

When publishers stop waiting for better tech and start building it themselves, the ad stack starts to shift toward transparency, control, and equity. Stephanie Layser, Justin Wohl, and Justin Barton are bringing lived experience to the table, reshaping tools that put the sell side first.

What VaynerMedia’s John Terrana Wants You to Understand About Attention

At POSSIBLE 2025, VaynerMedia’s John Terrana talked to AdMonsters about what most media teams get wrong about attention—and what it really takes to build performance-driven plans that keep up with culture.

🌯 The Programmatic IO 2025 Publisher Dossier

I usually write on the publisher side, so I felt like a secret agent among many brands and agencies at Programmatic IO 2025. And I got some top-secret publisher intel you can deploy.

Amazon Joins the Prebid Party With Its Own Adapter

Amazon announced Wednesday it’s building a dedicated Prebid adapter. The move signals that Prebid has firmly established itself as the industry standard.

Creativity Isn’t Dead—It’s the Cheat Code

At POSSIBLE 2025, Megan Jones, Chief Media Officer at Digitas, rolled back the covers on scroll culture, AI shortcuts, and the strategy-first mindset brands need to stop chasing metrics and start making moments.

The Power of Publisher-Direct Ad Campaigns

While trust in national news continues to erode, often due to political bias or polarization, local and independent journalism remains a trusted cornerstone for communities, and a place for advertisers to connect with consumers.

30 Years In, Yahoo’s Still Got a Signal—and a Strategy

At POSSIBLE 2025, Yahoo CRO Rob Wilk shared the company’s “greatest hits with new tracks” approach to reinvention—and explained why client loyalty, not hype, is the real signal of success. Yahoo’s been around for three decades. But that doesn't mean we should mistake staying power for standing still. At POSSIBLE…