In August, background actors told reporters that Hollywood studios started creating AI scans of them, without making it clear how those scans would be used. Their union wanted ironclad veto power over “digital doubles,” and minimum pay rates when AI is used to create an actor’s digital likeness.
Read More
Long before MediaMath shut down, Mike Hauptman and Dan Bougourd were intrigued by the idea of building a meta DSP. They both joined MediaMath in the company’s early days, but by 2018, they were itching to bring programmatic advertising to the mid-market advertiser.
Read More
Buyers suspect that streaming publishers are less than transparent in their reporting, despite promises made last year by GroupM and others.
Read More
Marketers need to understand that multiculturalism influences and fuels mainstream marketing. Their messaging to diverse groups needs to be aligned with their mass market messaging. Brands also need culturally intelligent targeting solutions to connect authentically and meaningfully with their consumers.
Read More
For Jay Friedman, CEO of Goodway Group, the path to a career in advertising and digital media began with a high school field trip to a local radio station. He learned about different jobs at the station and was awed by the advertising positions. He’ll bring his knowledge of how…
Read More
Approximately four years have elapsed since Google sent shockwaves throughout the advertising sector by revealing its intention to phase out third-party cookies. Now, the industry is prepared for the incoming industry evolution.
Read More
Today, we are battling a new scourge: overtourism. Social media is turning people into bad tourists. How should brands step up to help resolve this challenge?
Read More
Amazon’s unBoxed 2023 conference has been eventful. The retailer announced a plethora of new ad tools and expansion of existing ones that are likely to impact the industry in a big way.
Read More
Carbon Intelligence Platform Cedara recently announced the launch of its Reduction Marketplace to make an immediate impact on sustainability efforts in digital advertising, particularly as the industry works toward a Net Zero Carbon Emissions goal.
Read More
As AdMonsters' Content Director, Lynne d Johnson, preps for her upcoming keynote chat with AdTechGod about the future of CTV on November 6, 2023, at Publisher Forum New Orleans, she decided to feed some ideas into ChatGPT to figure out what they might chat about. She decided to turn it…
Read More