Articles - AdMonsters

DoubleVerify Survey Projects Strong Growth for Retail Media Networks

While GroupM and others are forecasting a modest slowdown in advertising spending next year, one channel will see a sizable bump: retail media. According to a DoubleVerify survey of 400 US, UK, French, and German marketers, retail media networks are an attractive, privacy-friendly way to reach new customers and engage consumers…

Google’s Antitrust Woes; Bye, Bye, Bye Price Floors; Tracking Protection Meets Chrome

In a unanimous decision, a San Francisco jury sided with Epic Games, ruling that Google violated antitrust laws by unfairly stifling competition within Google Play.

Information Asymmetries in Digital Media Will Eat You Alive. If You Let Them.

The ANA’s Programmatic Media Supply Chain Transparency Study finally elevates the role that systemic “information asymmetries” play in allowing programmatic waste to persist.

Google’s Privacy Sandbox: A Solution, or A Shiny Object? The UK’s MOW Weighs In

MOW doesn't see itself as a general services company. The organization was the original body that complained to the CMA, leading to the commitments that delayed the rollout of the Privacy Sandbox. Without MOW's complaint and the CMA, Google's Sandbox may have rolled out long ago.

LinkedIn Live Rewind: AdMonsters 2023 Recap W/ Chris Kane, Founder of Jounce Media

We dove headfirst into the hottest topics of this past year and peeked into the crystal ball for 2024, all in the company of the ever-insightful Chris Kane at our AdMonsters 2023 Recap LinkedIn Live.

CIMM and the 4A’s Offer 4 Frameworks for Privacy of CTV Advertising

A new CIMM + 4As report offers a methodological approach for assessing privacy liabilities, as well as established and emerging solutions to help TV advertisers launch privacy-compliant campaigns.

United Nations Panel Urges The Advertising Industry to Consider The Intersections of Advertising and Human Rights

At the recent United Nations panel, "Intersections Between Advertising and Human Rights," the speakers urged the advertising industry to consider how their data collection practices, privacy ethics, use of AI, and global influence can impact human rights positively or negatively.

What Is PAAPI (Protected Audience API)?

Alongside the Topics API and Attribution APIs, PAAPI is intended to preserve the ability of publishers to monetize Chrome users while simultaneously protecting those users from the perceived intrusiveness of the combined weight of the targeting capabilities of the existing advertising technology marketplace.

Ad Spend Grows Slow; Apple’s Privacy Manifests Update; MediaMath Resurrection

In November, the marketing data firm WARC anticipated an 8.2% rise in advertising spending in 2024, following a modest 4.4% increase in 2023. However, newer reports from Dentsu and GroupM indicate more moderate growth rates of 4.6% and 5.3%.

The Cost of Criticizing Meta? Termination

According to Whistleblower Aid, representing Dr. Donovan, in 2021, the Chan Zuckerberg Initiative pledged $500 million over 15 years to found Kempner Institute for the Study of Natural and Artificial Intelligence at Harvard. It was the largest single contribution in the school's history. Both Chan and Zuckerberg attended Harvard.