Articles

What Is Bid Throttling And How Can Publishers Use It Effectively?

Bid throttling is publishers’ strategic response to this overwhelming flood of bid requests and the need for more precise inventory management.

Into the Signal: Redefining Media Quality

Media quality is no longer a guessing game. From ad-to-content ratio to carbon impact, new signals are giving publishers and buyers a clearer picture of value—and it’s changing the way programmatic works.

Streamline or Stumble: Inside Bloomberg’s Big Restructure

Bloomberg laid off about a dozen staffers as part of a global restructuring effort—a notable move for a company that many have seen as a steady force in an unpredictable media economy.

Don’t Wait for the DOJ—Fix the Ad Stack Now

The DOJ is taking on one of the most powerful players in digital advertising. In its high-profile antitrust case against Google, the DOJ argues that the tech giant used its dominance across the ad tech stack to suppress competition.

Taking Ad Ops Out of the Weeds: The Stillness Isn’t the Move in the Age of AI

Maybe AI isn’t taking over ad ops. Maybe it’s elevating it. From prompt engineering to creative alignment and data stewardship, ops teams are moving from the weeds to the frontlines of strategy. Here’s what it takes to keep up.

Can You Monetize Without Cookies? Most Publishers Can’t—Yet.

More than half of publishers say they aren’t monetizing cookieless traffic effectively—especially on Safari and Firefox. This research report and playbook—created in partnership with Intent IQ—uncovers how publishers are tackling identity today. You’ll find actionable insights on segmentation, taxonomy, PMP packaging, and testing frameworks to improve yield across all traffic…