Articles - AdMonsters

Linear TV, New Soft Drinks, Foreign Auto Brands, and Nostalgia Reigned Supreme at Super Bowl LVIII

According to ESPN, Super Bowl LVIII averaged around 123.4 million viewers, and advertisers pay top dollar to feature their ads during the Super Bowl every year because they know they will reach a large audience. But the real question is, who took the advertising crown? According to AdImpact's viewership data…

🌯 IAB Report Reveals Privacy Sandbox Challenges, But Google Addresses Critics

The IAB Tech Lab released a report analyzing the pitfalls of the privacy sandbox, even warning Google to postpone Cookie Deprecation. However, Google has some words for the critics who are playing down its privacy-compliance tactics. The question remains, what's the bet move for all industry players to thrive?

Digital Advertising Needs a New Class of Cookies

The IAB Tech Lab issued a report expressing significant concerns about Google's Privacy Sandbox. To some in the industry, such as Uri Lichter, CEO at Intango, the problem is that the notion of third-party cookies is too broad. The industry needs to come together to develop a new class of cookies that help…

5 Ways Publishers Can Actually Use AI

Shay Brog, CEO, Burt Intelligence, shares five ways publishers can actually use AI to drive user engagement and traffic while simplifying operations.

AI Comes to Digital Audio Advertising – and It’s Improving Personalization

The digital industry is now familiar with AI-driven technology because it delivers value in data analysis and ad targeting. But the focus today is on AI's potential to transform creative functions. In particular, brands should look closely at how AI can enable highly relevant, customized creative at scale. This is…

Targeting Precision Reaches New Heights with TransUnion’s Identity Graph

With an impressive persistence rate of 99.5%, Trans Union's identity graph offers a dependable perspective on individuals, enhancing the accuracy of targeted efforts. Publishers who leverage TruAudience marketing solutions receive increased access to marketable phone numbers and targetable IP addresses.

John Pasmore’s Inclusive ChatGPT Alternative, Latimer, Champions the Fight Against AI Bias

In this AdMonsters Q&A we speak with John Pasmore, CEO of Latimer, the inclusive Large Language Model, centering Black and Brown perspectives to ensure AI is inclusive and unbiased. Latimer is built to accurately reflect the experience, culture, and history of Black and Brown people. Named for the great American…

Black History Month Spotlight: 8 Industry Shapers in Ad Tech & Digital Media

In honor of Black History Month, we spoke with eight Black digital media and advertising professionals to learn from their accomplishments, get a deeper look into the Black experience in the industry, and what advice they would give themselves in retrospect of their impressive careers.

Social Media CEOs Testify at Contentious Child Safety Hearing

At the Senate Judiciary Committee's most recent child safety hearing, lawmakers assert that social media companies are inadequately protecting young people from sexual predators, addictive features, suicide and eating disorders, unrealistic beauty standards, and bullying.

🌯 CTV’s CCPA Compliance Issues; The IAB’s Diligence Platform; TechCrunch Discontinues TC+; Hulu Airs AI-Generated Hamas Ad

According to some projections, CTV advertising is on the rise. It is projected to reach nearly $30 billion this year and almost $38 billion by 2026. But are streaming providers complying with the California Consumer Privacy Act (CCPA)? On January 26, California Attorney General Rob Bonta promised an "investigative sweep"…