HUMAN’s Satori Threat Intelligence Team uncovered BADBOX 2.0, a massive escalation in cyber fraud infecting over a million devices worldwide—targeting everything from off-brand smart TVs to Android tablets. In this Q&A, HUMAN’s CISO, Gavin Reid, discusses how cybercriminals have leveled up their tactics, why advertisers should be concerned, and what…
Read More
Google Ad Manager crashed last Saturday when most ad ops team members were enjoying the weekend. For two full days, campaigns simply stopped in their tracks, resulting in zero clicks or conversions but plenty of lost revenue for publishers.
Read More
What’s on the inventory buyer’s mind? Which factors will drive their decision in the year ahead, and how can publishers respond to those priorities to build better relationships with advertisers? Download this report to find out now!
Read More
ACIF (Ad Creative ID Framework) is the IAB Tech Lab’s universal identifier for video ads. It aims to solve frequency capping issues, improve performance tracking, and streamline ad operations across platforms. Here’s why it matters.
Read More
The Trump administration has moved swiftly to dismantle DEI initiatives across the federal government. Could these Executive Orders impact DEI-designated ad spend on Black-owned media and throughout the ad tech ecosystem?
Read More
Consumers demand more control over their data, and streaming platforms are listening. Whale TV’s Chris Hock and OneTrust’s Ojas Rege discuss how consent management is shaping the future of personalization, privacy, and trust in CTV.
Read More
Google’s been busy tinkering under the hood again, and this time, it quietly yanked a key search feature just weeks before the 2024 U.S. election. According to Platformer, Big G stopped showing warning banners that alerted users when their search results might be sketchy.
Read More
Google’s AI Overviews and rival AI search tools are keeping users on their platforms, decimating referral traffic for publishers. As lawsuits mount, is there a way forward for the open web?
Read More
ROAS might be the golden child of ad tech KPIs, but is it really the best measure of success? In this sharp take, Abhijith Jayakumar, Group Director at GroupM and AI storyteller, challenges the industry’s obsession with ROAS and explores better alternatives for measuring true business impact.
Read More
Jeffrey L. Bowman, CEO of Reframe AI Technologies and Reframe Consulting Services, explains how AI helps media and advertising leaders operationalize large-scale inclusive change and growth.
Read More