Articles - AdMonsters

In-Banner Video 2.0: Same Problems, New Players

In-banner video—embedding video ads within standard display units—is making a resurgence. Many SSPs have rolled out new video offerings that are essentially in-banner video by another name.

Oswald Méndez Details Diego, The AI Behind Canela Media’s Audience Rewards Program

For Oswald Méndez, every day as CMO of Canela Media looks different, and that’s precisely what he loves about the job.

Driving Digital Growth with Matt Barsomian, VP of Digital Partnerships at NESN

New England Sports Network’s Matt Barsomian talks streaming, women’s sports, and signal loss. He shares insights on how publishers can find new plays in a rapidly shifting ad game.

Balancing Innovation And Interoperability: Navigating Prebid’s Transaction ID Change

Prebid’s Transaction ID change sparks debate over publisher innovation vs. open standards, raising questions about transparency and interoperability. Terry Guyton-Bradley, Head of Retail Media at Tata Consultancy Services, shares his insights.

Inside People Inc.’s (Dotdash Meredith) Antitrust Lawsuit Against Google

People Inc. filed a lawsuit against Google August 29, seeking compensation for revenue lost from Google’s monopolistic ad tech business. The lawsuit challenges Google’s decades-long dominance in programmatic auctions.

Bridging Silos: Streamlining Direct And Programmatic Advertising At U.S. News & World Report

Jake Sullivan, who serves as senior director of ad monetization, U.S. News & World Report is blending user experience, data strategy and advertising performance to connect with their audience.

Publisher Blues: 10 Bold Moves To Rewire News For The Next Decade

In 2000, US newspapers made more money than ever before, but have since then lost about two-thirds of that revenue. Here are 10 big, bankable ideas for turning the page.

How A 30-Line JavaScript Snippet Took Our Ad Viewability from 55% To 89%

Jared Collett at Major League Fishing came up with a JavaScript snippet that pauses refresh if the ad isn’t in view. It shot their viewability up from 55% to 89%.

Publishers vs. AI: Dealmaking and Rulemaking

The shift to AI-driven content discovery are hurting publishers, small and large. Norine Rogers, founder of the recipe site Norine’s Nest, said unregulated AI has become an existential threat to her business.

The Yield Doctor’s Prescription for Bigger Bids? Lower Floors.

In this Decoder video, James Deaker — also known as The Yield Doctor — explains why starting lower can open the door to more bidders, reveal hidden opportunities, and ultimately drive higher yields.