Publisher Forum XXX

About

AdMonsters Publisher Forum: Making Media Work - Where leading publishers shape the future of media 

The Publisher Forum is what AdMonsters is all about – a conference 100% focused on the cutting edge of online publisher ad operations and technology. No other conference comes close to offering the same opportunity for exposure, exchange of ideas and feedback.

Join us August 18-21 in Boulder and you’ll be part of a group more than 100 of the most senior ad operations experts in the U.S. You won’t waste precious time figuring out who you’re talking to and why they're there. Everyone who attends is there because they work directly in ops themselves or because ops is critical to their work.

Register

Your conference pass includes:

  • 3.5 day of discussion and discourse
  • Keynotes from Dreamworks Animation, Foundry Group and more
  • Member-led sessions and workshops
  • Small group breakouts covering a wide variety of ad op current topics
  • Sunday evening dinner and cocktail reception
  • Sponsored "Speed Dating" networking drinks reception
  • Sponsor & member dinner Monday
  • Member-only dinner Tuesday on a real Boulder working farm
  • Offsite activities that include horseback riding, mountain biking, hiking and more

NOTE:

Unfortunately, all rooms at the St. Julien Hotel are now booked. If you sign up for acommodations, you will be added to our waiting list, and payment will not be processed until your room is confirmed. Also, please contact us for information about booking at nearby hotels.

Interested in discounts for registering to multiple events? Contact us.

 

 

Speakers

Keynote

Attendee Session

Sponsor Session

Making Digital Brand-Ready

Josh Cohen Sr. Business Product Manager Google

Schedule

Aug 18, 2013
Aug 19, 2013
Aug 20, 2013
Aug 21, 2013
6:00 pm8:00 pm
Session Type
Activity
8:00 pm10:00 pm
Session Type
Activity
9:00 am9:10 am
Session Type
Attendee Session
9:10 am10:00 am
Being the managing director of a respected early-stage venture capital firm gives you a unique perspective on the development and trajectory of an industry – ad tech is no exception. Foundry Group's Seth Levine will share his insight into how trends like programmatic direct and content extension are affecting publishers' monetization efforts, as well as overview how investors view the current ad tech market. Read Seth's latest observations at his blog.
Speakers
Seth Levine (Foundry Group)
Session Type
Keynote
10:00 am10:10 am
Session Type
Break
10:10 am11:10 am
Digital advertising is the fastest evolving industry today. Technological advancements are driving brand dollars online, propelling publishers towards a new era of acceleration. In this session, hear about key trends and technologies like native advertising, viewability and brand-friendly metrics, that publishers must leverage to capitalize on the $200B market opportunity represented by display advertising.
Speakers
Josh Cohen (Google)
Session Type
Sponsor Session
11:10 am11:30 pm
Session Type
Break
11:30 am12:00 pm
Join LiveRail Chief Revenue Officer Erwin Castellanos as he explores the challenges and opportunities of programmatic video. Video is not display, and this session will touch on those differences. Also in this session Erwin will highlight trends of programmatic video and debunk industry myths. From this session publishers will take away key points in successfully planning and executing a programmatic video strategy.
Speakers
Erwin Castellanos (LiveRail)
Session Type
Sponsor Session
12:00 pm12:30 pm
Session Type
Attendee Session
12:30 pm1:30 pm
Session Type
Break
1:30 pm2:10 pm
Talk about cloud computing… Gogo is literally serving ads and content through the clouds on more than 1,900 Gogo-equipped commercial aircraft. More than 200 million people fly on these aircrafts each year and Gogo has built an advertising and sponsorship business to reach this highly desirable audience of affluent, tech-savvy travelers. Mark Verone, Director of Ad Operations and Content Management, will detail how Gogo deployed its IAB-certified, real-time, in-flight ad serving solution, and...
Speakers
Mark Verone (Gogo)
Session Type
Attendee Session
Session Track
2
1:30 pm2:10 pm
Brace yourself for a shock: above-the-fold does not equal viewable. There are no simple truths or easy answers when it comes to viewability, which explains why a standard continues to be fiercely debated. Senior Director of Ad Innovations and Client Services Jeff Burkett will dive into The Washington Post's viewability research, the development of the Superview unit and open a dialog on how publishers can make viewability work to their advantage.
Speakers
Jeff Burkett (Washington Post Digital)
Session Type
Attendee Session
Session Track
1
2:20 pm3:00 pm
As web publishers further finesse their mobile strategies, it's intriguing to examine how mobile gaming studios have flourished in the field. Backflip Studios' Silvia Travesani will explain how interrelated app promotion and monetization are for most game developers because they use the ad inventory in some of our apps not only to monetize through third party advertising but also to promote other games, generate revenue through in-app purchases and grow audience. She will speak to what ad ops...
Speakers
Silvia Travesani (Backflip Studios)
Session Type
Attendee Session
2:20 pm3:00 pm
In his latest role as Senior Vice President of Operations, Data Strategy & Science for About.com, Chris Coluzzi has been tasked with bringing together numerous disparate data sources grouped together post-acquisition. Lesson #1 – centralizing your data is only a basic first step. Coluzzi will use his learnings to lead a discussion on best practices in assembling complex data management operations.
Session Type
Attendee Session
Session Track
1
3:00 pm3:20 pm
Session Type
Break
3:20 pm4:00 pm
Ramping mobile traffic is one of several reasons major publishers are turning to responsive site design. The ad part of the equation can be quite a headache, but not if the ad operations team is on the ball from the very first conversations. VP of Digital Strategy and Ad Operations Bryan Moffett will detail his team's experience at the center of NPR's responsive overhaul and their approach to cross-platform solidarity, responsive ad serving and scalability.
Speakers
Bryan Moffett (National Public Media)
Session Type
Attendee Session
Session Track
2
3:20 pm4:00 pm
If you think juggling the many flavors of programmatic – open RTB, private exchanges, programmatic direct, oh my – is a bear on a single site, try aligning efforts across a network of sister sites. Conde Nast's Alanna Gombert and Dennis Colon join Advance Digital's Kerel Cooper in discussing what all publishers can take away from developing a holistic programmatic strategy.
Speakers
Alanna Gombert (CondeNast)
Dennis Colon (CondeNast)
Kerel Cooper (Advance Digital)
Session Type
Attendee Session
4:00 pm4:10 pm
Session Type
Break
4:10 pm5:00 pm
David Slayden of Boulder Digital Works, the post-digital studio within the University of Colorado's ATLAS Institute, is well known for leading intense digital advertising workshops for agencies, but here the media scholar examines the supply side of the equation. Not a moment too soon as numerous publishers are boosting their revenue efforts with native advertising initiatives that leverage in-house creative studios.
Speakers
David Slayden (BDW)
Session Type
Keynote
6:00 pm8:00 pm
Session Type
Activity
8:00 pm10:00 pm
Session Type
Meal
9:00 am9:10 am
Session Type
Activity
9:10 am10:00 am
Join Chris Hewish, Head of Global Interactive for DreamWorks Animation, as he explains how a major production company has moved from the big screen to a strategy that spans across the plethora of screens now available to the consumer. From killer apps to strategic partnerships, learn how DreamWorks has harnessed the power of mobile to drive its digital strategy.
Speakers
Chris Hewish (DreamWorks Animation)
Session Type
Keynote
10:00 am10:20 am
Data driven buying of all types are continuing to scale and move up funnel. Come join Jaysen Gillespie, Director of Business Intelligence & Analytics he discusses Criteo’s user-centric approach to buying across the world’s largest platforms and publishers. He’ll dig into how sophisticated buyers are leveraging first-party shopping data from e-commerce advertisers, and layering on prediction and recommendation to drive sales for clients -- adding real value publishers can capitalize on....
Speakers
Jaysen Gillespie (Criteo)
Session Type
Sponsor Session
10:20 am10:50 am
Amidst more complex advertiser demands lies immense opportunity for today’s publishers. Join Operative’s Matt Gay, SVP of Client Partnership, as he discusses how to stand up to this complexity by leveraging the power of direct sales and utilizing technology to simplify ad seller operations.
Speakers
Matthew Gay (Operative)
Session Type
Sponsor Session
10:50 am11:10 am
Session Type
Break
11:10 am11:50 pm
Advertisers and Marketers are increasingly adopting programmatic buying strategies to reach consumers at scale. For publishers this means finding a way to manage new requests from your advertising partners for programmatic buys. Join us to learn about the latest developments to the DoubleClick Ad Exchange that give publishers a new level of flexibility and control to effectively manage a programmatic selling strategy.
Session Type
Sponsor Session
Session Track
1
11:10 am11:50 am
We all know the volume of data is exploding and the need to manage it for marketers, publishers, and their stakeholders has become a bigger issue than ever. With this evolution has come an enormous opportunity for display and those who know how to make data actionable. Join Criteo’s Director of Business Intelligence & Analytics, Jaysen Gillespie in a discussion about how new data techniques and technologies are affecting online display, and how to prepare for what’s next. Part of this...
Session Type
Sponsor Session
Session Track
2
11:10 am11:50 am
Achieving organizational scale starts with examining internal processes and workflows. During this session, The Weather Company’s Bill Murray and Operative’s Matt Gay will share their insights on how to maximize ad operations productivity, as well as engage attendees in a collaborative dialogue on this topic.
Session Type
Sponsor Session
Session Track
3
11:10 am11:50 am
In this session we will cover several common issues facing the modern ad operations team today. We will analyze several key phases of the ad campaign cycle including early testing, live pacing and performance monitoring, real-time discrepancy adjustment, and end of month billing and invoice preparation. Our core focus will be on improving efficiencies, shortening time latencies, reducing manual errors with automation, and improving book-to-billed ratios by providing revenue uplift through...
Session Type
Sponsor Session
Session Track
4
11:10 am11:50 am
Premium publishers, who have embraced RTB and are taking advantage of open and/or private exchange market, are faced with the challenge of operationalizing and coordinating this new demand channel. Establishing best practices, a clearly defined sales process and knowing the dynamics of the marketplace, can go a long way to help ensure that you are positioned to capitalize on the growing number of opportunities. Index offers unique insight, learning and outlook, revealing the key participants,...
Session Type
Sponsor Session
Session Track
5
12:00 pm12:40 pm
We all know the volume of data is exploding and the need to manage it for marketers, publishers, and their stakeholders has become a bigger issue than ever. With this evolution has come an enormous opportunity for display and those who know how to make data actionable. Join Criteo’s Director of Business Intelligence & Analytics, Jaysen Gillespie in a discussion about how new data techniques and technologies are affecting online display, and how to prepare for what’s next. Part of this...
Session Type
Sponsor Session
Session Track
2
12:00 pm12:40 pm
Advertisers and Marketers are increasingly adopting programmatic buying strategies to reach consumers at scale. For publishers this means finding a way to manage new requests from your advertising partners for programmatic buys. Join us to learn about the latest developments to the DoubleClick Ad Exchange that give publishers a new level of flexibility and control to effectively manage a programmatic selling strategy.
Session Type
Sponsor Session
Session Track
1
12:00 pm12:40 pm
Achieving organizational scale starts with examining internal processes and workflows. During this session, The Weather Company’s Bill Murray and Operative’s Matt Gay will share their insights on how to maximize ad operations productivity, as well as engage attendees in a collaborative dialogue on this topic.
Session Type
Sponsor Session
Session Track
3
12:00 pm12:40 pm
In this session we will cover several common issues facing the modern ad operations team today. We will analyze several key phases of the ad campaign cycle including early testing, live pacing and performance monitoring, real-time discrepancy adjustment, and end of month billing and invoice preparation. Our core focus will be on improving efficiencies, shortening time latencies, reducing manual errors with automation, and improving book-to-billed ratios by providing revenue uplift through...
Session Type
Sponsor Session
Session Track
4
12:00 pm12:40 pm
Premium publishers, who have embraced RTB and are taking advantage of open and/or private exchange market, are faced with the challenge of operationalizing and coordinating this new demand channel. Establishing best practices, a clearly defined sales process and knowing the dynamics of the marketplace, can go a long way to help ensure that you are positioned to capitalize on the growing number of opportunities. Index offers unique insight, learning and outlook, revealing the key participants,...
Session Type
Sponsor Session
Session Track
5
9:00 am9:30 am
Session Type
Attendee Session
9:30 am10:10 am
Session Type
Breakout
Session Track
1
9:30 am10:10 am
Session Type
Breakout
Session Track
2
9:30 am10:10 am
Session Type
Breakout
Session Track
3
9:30 am10:10 am
Session Type
Breakout
Session Track
4
10:10 am10:30 am
Session Type
Break
10:20 am11:00 am
Session Type
Breakout
Session Track
2
10:20 am11:00 am
Session Type
Breakout
Session Track
3
10:30 am11:10 am
Session Type
Breakout
Session Track
1
10:30 am11:10 am
Session Type
Breakout
Session Track
4
11:20 am12:00 pm
Session Type
Breakout
Session Track
1
11:20 am12:00 pm
Session Type
Breakout
Session Track
2
11:20 am12:00 pm
Session Type
Breakout
Session Track
3
11:20 am12:00 pm
Session Type
Breakout
Session Track
4
12:00 pm1:00 pm
Session Type
Meal
1:00 pm2:00 pm
Session Type
Attendee Session
2:00 pm2:40 pm
Technological innovation on the digital media front – particularly in mobile – has brought new life to local marketing efforts and the revenue publishers can glean from this source. Street Fight Magazine Cofounder and CEO Laura Rich will analyze the latest trends in local and hyperlocal marketing while explaining why ad ops needs to pushing the envelope.
Speakers
Laura Rich (Street Fight)
Session Type
Keynote

FAQ

Who attends the Publisher Forum?

Attendance is limited to individuals employed by online publishing/media companies, whose roles focus on ad operations and/or ad technology. 

Please note that to preserve the integrity of our unique forum, conference attendance is limited, and we do sell out regularly, so it is to your advantage to register as early as possible.

What to expect at the Publisher Forum

Most sessions are open to members only, except for Sponsor Workshops, Panels, and networking sessions.

The member session agenda is comprised of 30-60 minute sessions led by members. These sessions take the form of presentations, round-table discussions, and case studies on a wide variety of relevant topics. 

Are hotel costs included in the registration fee?

Unfortunately, all rooms at the St. Julien Hotel are booked. If you sign up for acommodations, you will be added to our waiting list, and payment will not be processed until your room is confirmed. Also, please contact us for information about booking at nearby hotels.

 

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