AdMonsters Brazil

Breaking News + Updates

Check out coverage from our media partner Terra!

About

Strengthen the foundations of online advertising

Latin American leaders in digital advertising attend AdMonsters Brazil for the in-depth peer-to-peer discussions, focused on developing actionable solutions and best practices in response to cutting edge challenges.  Example topics include:

  • The strategic role of Ad Operations
  • Audience targeting
  • Yield, revenue and inventory management
  • Emerging platforms
  • Organizational structure
  • Data monetization and creative executions.

A conference pass provides full access to:

  • AdMonsters Brazil
  • Keynote address from senior leaders in Latin American online advertising
  • Speaker Sessions covering a wide variety of focused ad op relevant topics including;
    • ad serving technology, 
    • inventory management, 
    • organizational structure, 
    • business process automation, 
    • ad operations policies, rich/streaming media, and case studies.
  • Exclusive cocktail reception and AdMonsters Dinner

AdMonsters Brasil em Portuguese

Líderes latino-americanos em publicidade digital participarão no AdMonsters Brasil. Haverá discussões estratégicas entre profissionais, focando o desenvolvimento de soluções viáveis e melhores práticas em resposta aos desafios com que a industria se depara.

Os tópicos incluem:

  • O papel estratégico da equipe Ad Operations
  • Receita, rendimento, gestão de inventário, plataformas emergentes e estrutura organizacional
  • Dados de monetização e execuções criativas.

Register

Register today to join leaders in digital advertising from across Latin America

Last-minute registration is still available for $650

Schedule

Apr 24, 2012
8:00 am9:00 am
Session Type
Meal
9:00 am9:30 am
Speakers
Bowen Dwelle (AdMonsters)
Session Type
Full Group
9:30 am10:10 am
Independent of region or size of the company, operational excellence is key to the success of the organization. YouTube Director of Media Operations Adrian D'Souza, one of the most senior operations leader in the world, will provide his perspective on the state of operations and the trends going forward – the transition from OPS 1.0 to OPS 2.0, and how OPS 3.0 is shaping up.
Speakers
Adrian DSouza (Quantcast)
Session Type
Keynote
10:10 am10:50 am
CuboCC's Roberto Martini, CEO, CCO and Cofounder, and Rene de Paula, New Business director, will explain why the current agency revenue model in Brazil is unsustainable and how digital innovation is driving an evolution that will benefit all players in the digital advertising ecosystem.
Speakers
Roberto Martini Chaves Junior (CUBOCC)
rene de paula jr (CUBOCC)
Session Type
Full Group
10:50 am11:20 am
Scott Spencer is the Director of Product Management for the DoubleClick Ad Exchange. With over 11 years experience in developing online solutions for buyers and sellers, Scott has built many Google and DoubleClick products. Currently, Scott heads up the DoubleClick Ad Exchange – a unique product that enables ad networks and trading desks to bid on display inventory, and helps publishers centrally manage multiple ad networks to generate the highest yield, while protecting their key site and...
Speakers
Scott Spencer (DoubleClick)
Session Type
Sponsor Session
11:20 am11:45 am
Session Type
Break
11:45 am12:00 pm
As the digital advertising industry experiences rapid growth in Brasil, this places tremendous pressure on media companies' Ad Operations teams to quickly scale. Resource constraints and inefficient processes, however, have made it extremely difficult to keep up with the pace. Now more than ever, Publishers in Brasil will have to change to survive in the long term. The good news: it is the perfect time to transform your Ad Operations organization from a tactical data entry function into a more...
Speakers
Maria Athayde (Operative)
Session Type
Sponsor Session
12:00 pm12:40 pm
From the moment a user interacts with content, the publisher should have a plan to maximize the revenue from that user. Matias Recchia, COO of Vostu will talk through these revenue strategies - both advertising and non-advertising – and how to put them into operation.
Speakers
Matias M Recchia (Vostu)
Session Type
Full Group
12:40 pm1:50 pm
Session Type
Meal
1:50 pm2:30 pm
Retargeting or remarketing – that is, targeting ads to consumers after they have left an advertiser’s website – is a budding digital marketing technique in Brazil. Marcos Cabrera, Director of Media at Ogilvy & Mather São Paulo, will discuss the history and uses of the tool and, with the help of Erni Schroeder of Claro Digital Marketing, will detail strategies proven highly effective.
Speakers
Marcos Bombonatto Cabrera (Ogilvy)
Session Type
Full Group
2:30 pm3:10 pm
As the London Olympics approach, it is important to seize the opportunity to maximize revenue. Riza Soares, Global Ad Operation Director for Terra, will discuss not only how to create engaging experiences for users, but to measure the results for event based advertising.
Speakers
Riza Soares (Terra Networks)
Session Type
Full Group
3:10 pm3:30 pm
Session Type
Full Group
3:30 pm4:00 pm
Session Type
Break
4:00 pm4:50 pm
Session Type
Breakout
4:50 pm5:10 pm
Session Type
Full Group
5:10 pm7:20 pm
Session Type
Activity

FAQ

Who should participante in AdMonsters Brazil

Attendance is limited to individuals employed by online publishing/media companies, networks and agencies whose roles focus on ad operations and/or ad technology. If you are already an AdMonsters member, you will receive registration materials automatically when registration opens. If you are not already a member, please visit our membership information page.

Please note that to preserve the integrity of our unique forum, conference attendance is limited, and we do sell out regularly, so it is to your advantage to register as early as possible.

AdMonsters Brazil themes that define and structure the event are:

FOCUS 
AdMonsters is focused 100% on online ad operations and technology, nothing else. You know what you're getting and who you'll be with at AdMonsters, and you won't waste precious time figuring out who you're talking to and why they're there. Everyone at an AdMonsters conference is there because they work directly in ops themselves or because ops is critical to their work.

QUALITY 
At AdMonsters, there's no trade show floor, and no booth to man all day – what you get is personal introductions directly to those whose influence is critical in the vendor selection process. AdMonsters participants represent the largest and deepest group of senior ad operations expertise in the world. Whether you are just entering the market or are an established solution provider, there is no other forum that can offer the same opportunity for exposure, discourse, and feedback.

COMMUNITY 
The first thing we hear from first-time participants is almost always "I'm so happy to meet other people who understand what I do for a living!" AdMonsters seeks to create a meaningful and long-lasting professional community that benefits all participants. Our goal is for AdMonsters participants to leave with a new set of friends and a notebook full of answers – not to mention some new questions as well.

Rocket Fuel