Ad Ops News

January 24, 2012 Tribal Fusion
 Read OPS Market's Focus On Session Leader Doug Conely's hopes for the current Display Market and find out what he thinks of the last-impression-post view."Doug Conely is Senior Director, Global Data & Targeting at Tribal Fusion. Here he responds to a recent PostView coulmn, and argues that instead of the focus on the post view window argument, we as an industry should be moving to a weighted or linear attribution model. I’m on record with you in agreeing that fewer, well...
January 24, 2012 2012 Display real time bidding RTB
What are the real and current benefits of Real Time Bidding (RTB) to the advertiser? Read OPS Market’s Keynote speaker Martin Kelly’s assessment of the current state of the RTB market and get his insight into where he sees the direction of the market in 2012. "Martin Kelly is the co-founder and Managing Partner at Infectious Media. Here he discusses the RTB hype cycle and why the nascent media buying methodology is currently languishing in the trough of disillusionment.2011 was the year...
January 23, 2012 TRUSTe
Privacy management firm TRUSTe is planning to significantly grow its product suite with the help of a $15 million Series C financing round lef by Baseline Ventures, with additional participation from existing investors Accel Partners, DAG Ventures and Jafco Ventures. Noting the company has tripled in size over the last 18 months, CEO Chris Babel suggested the funding will help TRUSTe "expand and enhance our existing comprehensive online privacy suite for the fast-paced and rapidly evolving...
January 23, 2012 video
Video ad network Tremor Video decided to take InPlay, a video analytics tool for publishers, off of TubeMogul's hands. The service will be integrated into Tremor's VideoHub enterprise video platform, giving publisher clients more holistic measurement, tracking and reporting capabilities. With the launch of its video DSP last year, TubeMogul has been shifting from its publisher video metrics roots to the buy side. The full press release is below. NEW YORK, Jan 20, 2012 (BUSINESS WIRE) --...
January 19, 2012
 The in-image advertising space is proving an interesting opportunity, so no surprise that some bigger fish want it. Vibrant Media, best known for its in-image contextual advertising product, has acquired in-image advertiser Image Space Media and created the new Vibrant Image product. Commented Image Space Media Cofounder and COO Kevin Tung, “By combining our image technology with Vibrant’s unmatched scale, robust contextual platform, and incredible sales force, we’ve built a significant...
January 18, 2012
 Though the recent trend for traditional publishers has been to consolidate digital and print sales forces, a new study by local marketing research firm Borrell Associates suggests that pubs with digital-only sales teams bring in a lot more revenue. "The research firm’s survey of 230 local sales managers in late 2011 indicated that companies with dedicated digital salespeople outperformed those without by a factor of two-and-a-half times in gross online revenue per rep ($185,900 vs. $...
January 18, 2012
 Yahoo! Cofounder and former CEO Jerry Yang is quitting his seat on the portal's executive board and abandoning all of his roles (notably strategic) within the company. In addition, he is leaving the boards of Yahoo Japan and Alibaba, two companies in which Yahoo! owns stakes. “My time at Yahoo!, from its founding to the present, has encompassed some of the most exciting and rewarding experiences of my life," Yang wrote in his resignation letter to Chairman Roy Bostock. "However, the time...
January 17, 2012 Ad Server
AdExchanger taps ad ops leaders to ask one question: "What's your take on trends you're seeing with discrepancies in ad delivery reporting today?"Check out responses from Mitch Weinstein, SVP, Director of Ad Operations at Universal McCann; Jay Wright, Yield Management Group Leader at Cars.com; Bart Boughton, VP, Ad Operations at TheStreet.com; Mike Lewis, CEO of Ad-Juster; Daniel Davies, Director, US Ad Operations at Adnetik; and Manu Warikoo, SVP of Solutions at Operative!...
January 13, 2012
This should get some speculation boiling – Brian Barnum is joining the Rubicon Project as both Chief Financial Officer and Chief Operating Officer. According to the press release, "Barnum will be responsible for the successful implementation and over-achievement of the company’s operating plan. In addition, along with the current leadership team, Barnum will drive strategic execution for providing a real time trading platform for publishers who aim to capture the most revenue and the highest...
January 13, 2012
The time has come! According to Vizu's 2012 State of the Industry Survey, advertisers are finally going to allocate more of their digital dollars to brand advertising (60%) rather than direct response. Also from the survey: "Brand advertising is also growing more quickly than direct response: 64 percent of marketers plan to increase their online brand-advertising budgets in 2012, with 22 percent saying they will increase spending by more than 20 percent "Additionally, 60 percent of marketers...
January 10, 2012 Medialets mobile Real Time Bidding (RTB)
 Mobile rich media advertising platform creates new marketplace to solve buying inefficiencies and connect top advertisers with 40 premium publishers and beyondNEW YORK, Jan. 10, 2012 /PRNewswire/ -- Medialets, a mobile rich media advertising platform that currently supports more than 20 billion monthly impressions, today launched Medialets Private Marketplace, a fully transparent buying platform that lets advertisers directly plan, buy, execute and measure brand advertising...
December 15, 2011 DMP first-party data Krux Digital
Publisher data management platform Krux Digital has partnered with first-party audience data segmentation firm CrowdScience to offer greater capabilities to publisher clients.NEW YORK and SAN FRANCISCO, Dec. 14, 2011 /PRNewswire/ -- Krux (KruxDigital.com), the technology leader in Audience Data Control solutions, and Crowd Science (CrowdScience.com), the first-party audience measurement and segmentation company, today announced a new technology and services alliance. The two firms will...
November 30, 2011 mobile ad server OPS Mobile smart adserver
  Smart AdServer, one of the speaking sponsors at AdMonsters' OPS Mobile event Dec. 7, has not only received certification from the Interactive Advertising Bureau, but is also the first U.S. mobile ad server to get the association's stamp of approval. For more details about the certification process and what the endorsement means, check out our Q&A with Sandrine Cardi, Smart AdServer's International Mobile Business Development Manager, who also happens to be presenting at... OPS Mobile...
November 30, 2011 Adobe
On the heels of its purchase of video ad server Auditude, Adobe has opened up its wallet again for multi-channel marketer Efficient Frontier, which will enhance Adobe’s Digital Marketing Suite in tying together search, display and mobile campaigns.   SAN JOSE, Calif. — Nov. 30, 2011 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced it has entered into a definitive agreement to acquire privately held Efficient Frontier, a leader in multi-channel ad buying and optimization. Adobe...
November 29, 2011 eXelate mobile
    Although it's now Cyber Week, when the online holiday deals from major retailers really crawl out of the woodwork, shoppers still took to online channels on that most sacred of physical retail days, Black Friday. As eXelate's infographic below shows, the increased use of mobile devices for shopping purposes this year was quite impressive -- in particular, iPads were 1.81 times more likely to used for online shopping (compared to other November Fridays).      ...
November 29, 2011 AdMeld google
  Apparently even the U.S. government isn't immune to the giving spirit that infects the holiday season. Sources tell AllThingsD's Peter Kafka that Google's acquisition of publisher platform Admeld is about to get the regulatory thumbs up it needs from the Justice Department to close. Perhaps this $400 million deal paled in comparison to Google's $12.5 billion bid for Motorola's handset division. Admeld might be Google's, all Google's as soon as Friday.   It’s unclear whether the DOJ...
November 20, 2011 Mobile Advertising Paul Gelb razorfish
 AdMonsters' OPS Mobile Keynote Speaker, Paul Gelb, VP of Mobile Practice at Razorfish, released an awesome outlook report on mobile advertising. In the report, Gelb calls mobile "the first truly mass media" and highlights its track record of out-performing online advertising. At 101 percent because many people own more than one mobile device, mobile subscriber penetration trounces internet penetration, which is currently stuck at 75 percent. Mobile is also set to overtake television...
November 20, 2011
November 17, 2011 - Turnkey mobile advertising company finds engagement rates increase dramatically with a few key modifications to mobile ad campaigns. Mobsmith (http://www.mobsmith.com), a turnkey mobile advertising platform for advertisers and publishers, released five best practices today to help advertisers better engage and convert their customers through their mobile devices. Mobsmith observed trends and patterns within its mobile campaigns that best engaged consumers on their...
November 11, 2011
Ben Barokas, Co-Founder and CRO, AdMeld will be speaking on this further at the upcoming AdMonsters Publisher Forum in Oxford on November 13-15. When I was in ad operations at AOL and JumpTV, my team spent 80% of its time on tedious tactical work and a paltry 20% on more key strategic questions. We were good at what we did, but for far too long such busy work was the reality of the job. Thankfully, in the past five years technology has shifted this balance, freeing up more time...
November 10, 2011 Adobe Flash html5 Mobile Advertising
In what has been called a posthumous win for Steve Jobs, who refused to add Flash to Apple devices, Adobe has halted development of Flash for mobile devices. This comes as a blow to Android devices, which have touted Flash-compatibility as a benefit to their OS.  Flash has been long-plagued by performance and security issues, and it has been fading out of the space with the rise of HTML5. In a statement released yesterday, Adobe Vice President and General Manager of Interactive...
Rocket Fuel