Google’s reign over search and advertising is under scrutiny, but are the DOJ’s antitrust cases missing the bigger picture? Mike Seiman, CEO of Digital Remedy, explores how AI, CTV, and evolving search behaviors are reshaping the digital ad landscape—challenging Google’s dominance and redefining the future. All eyes this year have…
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In a surprising turn of events for hip-hop battles, Drake has filed a lawsuit against Universal Music Group (UMG) and Spotify, alleging a complex scheme to artificially boost the popularity of Kendrick Lamar's diss track "Not Like Us." At the core of Drake's allegations is that UMG employed bots to…
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Intrusive ads frustrate 73% of desktop users—more than privacy or security concerns. Discover how digital media owners can tackle this challenge by adopting user-centric strategies, with insights from Jan Wittek, Chief Commercial Officer at eyeo, and the latest eyeo-Harris Poll report.
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AI is revolutionizing programmatic advertising, and DSPs are evolving from simple media buyers to strategic partners. With ViantAI, marketers gain AI-driven insights, real-time agility, and end-to-end measurement tools, enabling smarter, faster, and more impactful campaigns.
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The advertising industry holds the power to sustain democracy through reinvesting in quality journalism. Ali Manning, COO and co-founder of Chalice Custom Algorithms, explores practical steps marketers, agencies, and media owners can take to support a free press while driving value for brands.
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In this insightful follow-up to her talk at AdMonsters PubForum Scottsdale, Hélène Parker, CEO of Hélène Parker Consulting, unpacks common misconceptions about curated deals. Bridging buy-side and sell-side perspectives, this guide explores setup ease, performance, and the evolving role of curation in driving advertising success.
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The Justice Department and several states have asked a federal court to force Google to sell its Chrome web browser and potentially its Android operating system. Still, it's no surprise; we know they want to dismantle the company's dominance in online search.
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The DOJ filed an antitrust lawsuit against Google's ad tech stack in early 2023, and both sides made their closing arguments yesterday afternoon. Prosecutors from the DOJ and lawyers for Big G summarized their arguments from the heated 14-day trial to convince the U.S. District Judge Leonie M. Brinkema to either…
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To Manage or Delegate? That's the Ad Inventory Management Question Navigating ad inventory management is a balancing act. Join us for a deep dive into the two primary approaches to monetizing your ad stack: Publisher Managed and Delegated. This webinar will explore key strategies and considerations behind each approach, from…
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With the buy and sell sides constantly vying for the upper hand on data strategies, it can be hard to find common ground. In a heated debate at AdMonsters PubForum Scottsdale, representatives from each camp took the gloves off, trading blows over transparency, identity, and creative optimization.
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