Do you hear that sound? If you listen closely, you can hear dry erasers swiping whiteboards in conference rooms all over the globe. In each one, a digital tech company’s CEO and CMO are trying to push their ‘unique’ proposition to the advertising landscape by condensing its title into a…
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Monsters Mobilize!I thought of that about three weeks ago and it's been burning to get out ever since.Phew, ok that's out of the way. Welcome to the OPS Mobile NY Live Blog coming to you direct from a somewhat overcast Soho, NY City.Stay tuned for a day of industry leaders,…
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We're very close to kick-off here at OPS Week NY. Some of the brightest minds in the digital ad space are currently milling through the doorway into the impressive space that is 82 Mercer right in the heart of Soho.Looks like we're all set for a day of stellar peer…
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With AdMonsters Brazil right around the corner we took it upon ourselves to give you an preview into what looks set to be the seminal event in the Latin American digital marketing calendar.We sat down with Rodrigo Toledo, General Manager at CUBOCC (colleague of AdMonsters Brazil speaker Rene de Paula)…
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So far in Ad Ops Insider's conversations with leaders in the mobile ad ops space, we've discussed developing holistic mobile strategies with Bryan Moffett, VP of Digital Strategy and Ad Operations for National Public Media and difficulties with in-app rich media intergrations with Brian Hoskins, Senior Manager of Ad Services for Disney Technology…
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The topic of viewable impressions caused quite a stir this spring at both the IAB Leadership Conference and AdMonsters' Publisher Forum in Palm Springs this past March. I've heard some suggest methods for ensuring display impressions are actually seen are the "new verification" in terms of confusion and controversy over…
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European Editor Gautam Srivastava had the pleasure of sitting down with QUISMA MD, Ellie Edwards to discuss their shift from Search to Display and what their plans are for the UK and European market.Search, Dynamic Creative , RTB, Technologies and so much more - check out Gautam’s fascinating interview below. Ellie…
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We are experiencing a boom in the digital display advertising market and the growth is remarkable. IAB Europe indicate that display has overtaken search as the fastest growing advertising channel in Europe, up 21.3% compared to 2010. Technological evolution and innovation - principally from new technologies like demand-side and supply…
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Mark the date – on March 22, AdMonsters returns to Sydney to host its second gathering of ad operations personnel focused on the rapidly developing Austrailian digital advertising landscape. To get an idea of the hot topics down under, let's take a peek at the agenda for AdMonsters Sydney today…
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Don’t get me wrong – I love me some RTB. I love discussing ATDs, DSPs, DMPs and anything in our industry with a three-letter acronym. Whenever I hear someone use “OS” to shorten “operating system,” I feel like something is missing – like the concept is doomed to fail unless…
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