Powered by: January 26, 2022 Are You Ready to Take an L? Unlocking True Inventory Value Is It Bye Bye Bye for the Open Exchange? Hashed Emails Aren't the Only Way Out Ban on Surveillance Advertising: Will Pubs Take a W or L? Last Tuesday, Democrat lawmakers introduced a…
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Preparing for privacy regulations, along with the death of the third-party cookie (and other identifiers used in targeting individuals and measuring advertising) is still as colossal a challenge as it was two years ago. So, what's coming to the data and privacy landscape in 2022? Expect more state-led privacy legislation coming…
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As 2021 comes to a close, it's time to reflect on the top trends that set the tone for digital media and ad tech throughout the year. From Chrome's on-again, off-again cookie cutoff to Apple's privacy updates to mass confusion surrounding developing solid first-party data and identity strategies to the…
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Powered by: December 22, 2021 IAB Europe's TCF Problems Get Bigger Regrets, Identity Vendors May Have Had a Few Problems for IAB Europe's TCF Get Bigger, Go Deeper Whenever European residents visit an ad-supported website, they are bombarded with pop-ups asking for confirmation of privacy choices. They have been…
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Missed an AdMonsters Webinar in 2021 that you really wanted to tune into live? Don't worry, we got you covered. AdMonsters webinars are available on-demand, so you can view them any time, on your own schedule. 2021 webinars covered the most pressing issues facing the digital media and advertising industry,…
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Powered by: December 08, 2021 Ad Spend Going Up? An Embarrassment of Identity Choices Will Birds of Different Feathers FLoC Together? Ad Spend Increases More Than Predicted. Good News for Publishers? Image sourced from Mediapost Consumers hear supply chain issues and walk past empty store shelves and think that…
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Powered by: November 30, 2021 Could CMA Commitments Delay Cookie Cutoff Further? The Long Goodbye to Third-Party Cookies Should Pubs Up Their Influencer Collabs? Next Up: Sustainable Advertising Ad Tracking Ending to Come Sooner Or Later The ICO’s (Information Commissioner’s Office) outgoing commissioner, Elizabeth Denham, posted a scathing opinion…
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November 23, 2021 Privacy Has A Three-Body Problem Hey Meta, Leave Those Teens Alone WarnerMedia Launching Nielsen Competitor in 2022 Online Privacy’s “Three-Body Problem”? MaxwellMolecule, CC BY-SA 4.0 , via Wikimedia Commons We love to hope and believe that things are sacred and protected online — like one’s privacy —…
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November 12, 2021 IAB Europe Breached GDPR AI Powers Globe and Mail Paywall IAB Europe in Breach of GDPR Google and countless other advertisers rely on IAB Europe’s consent management system, which has now been deemed in violation of GDPR. “IAB Europe designed the misleading ‘consent’ pop-ups that feature on…
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Whether it's evaluating contextual as a key performance driver amidst the decline of third-party cookies and mobile identifiers, or new use cases—like extending contextual audiences into CTV—there is so much more to consider about the practice of segmenting and analyzing content. So in advance of our upcoming Revenue Strategy Session,…
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