It was a highly inspiring evening at this year's Top Women In Media & Ad Tech awards, where we honored 127 amazing women along with our sister brand AdExchanger. Many honorees received their flowers, from those in the earlier stages of their careers to industry OG's. While every honoree was…
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So, you missed AdMonsters Ops 2022 in New York? While I won't outright call you a loser, I will say you missed some of the most intriguing discussions about where the future of ad tech and revenue operations is headed. And while what life looks like post-cookie ran throughout the…
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The bill includes regulations that will continue to trigger an already erupting volcano. The lava represents all the publishers and advertisers who constantly scramble to keep up with these rules and regulations.
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Moving forward, it may seem a no-brainer to pubs, that in this privacy-forward era, users should either subscribe or provide morsels of information in exchange for content that is meaningful and relevant to them (which would include advertising), but maybe there really is another way. And maybe that other way…
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May 16, 2022 Apple To Invest More In Streaming and Advertising GDPR Kisses Google Play Apps Goodbye Adjust's CTV AdVision Tracks App Conversions Apple Plans To Place More Dollars in Streaming and Advertising Apple's stock may be low, but making its mark in advertising and streaming may help get it…
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We spoke with Mike Richter, Vice President of Global Revenue Operations for CTV and Digital at TMB, to learn more about the importance of working with the right CTV partner, addressing programmatic concerns, and what's next on the horizon for CTV.
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Without third-party cookies driving targeted advertising — publishers that don’t have a strategy to drive user authentication and first-party data, should expect lower CPMs and less revenue. Something will have to connect the dots in the absence of cookies, and LiveRamp Authenticated Traffic Solution (ATS) may just be it. We…
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April 26, 2022 Rejecting Cookies Made Simple in Europe Web3 Widening the Wealth Gap Roku's New Data Clean Room Reject All: Google Simplifies Cookie Curving Consumer choice and consent fatigue are a troublesome duo for publishers' revenue in a privacy-first world. A fine of $170 million by the CNIL led…
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Simply put, ZPD is information that consumers intentionally volunteer about themselves in exchange for a more personalized experience with the media companies and brands they trust. It's the purest source of truth about their relevant characteristics, behaviors, and preferences because it’s sourced directly from them.
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APRIL 06, 2022 Privacy Sandbox — The Next Episode Walmart Gunning For Amazon Meta In Hot Water Again Testing, Testing - The Next Episode of Privacy Sandbox After a pretty quiet first quarter, Google opened up trials for the next phase of the highly anticipated and scrutinized Privacy Sandbox. With…
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