MOW doesn't see itself as a general services company. The organization was the original body that complained to the CMA, leading to the commitments that delayed the rollout of the Privacy Sandbox. Without MOW's complaint and the CMA, Google's Sandbox may have rolled out long ago.
Read More
Alongside the Topics API and Attribution APIs, PAAPI is intended to preserve the ability of publishers to monetize Chrome users while simultaneously protecting those users from the perceived intrusiveness of the combined weight of the targeting capabilities of the existing advertising technology marketplace.
Read More
In early December, the ANA published its Programmatic Media Supply Chain Transparency Study. It is a massive undertaking, as the researchers parsed the log-level data of 21 prominent advertisers to track the entire journey of their investments in the open web. Those campaigns represented $88 billion. Two years in the making,…
Read More
To experts, OpenAI made five key governance mistakes, from its initial “weird” board structure to a small and inexperienced board making a bad decision. Time will tell if OpenAI survives as a company or if it’s absorbed into Microsoft entirely, but for now, other start-up tech companies are looking at…
Read More
Publishers, SSPs, and DSPs need to work together to ensure all parties get what they need from one another. However, publishers often lament the lack of transparency and the slow evolution of SSPs. At Publisher Forum New Orleans, a DSP, an SSP, and a publisher all came together on one stage…
Read More
As AdMonsters' Content Director, Lynne d Johnson, preps for her upcoming keynote chat with AdTechGod about the future of CTV on November 6, 2023, at Publisher Forum New Orleans, she decided to feed some ideas into ChatGPT to figure out what they might chat about. She decided to turn it…
Read More
CTV consumption skyrocketed in 2020, and the growth is not slowing anytime soon. CTV publishers and advertisers have mined these growing audiences like a gold mine with much success. Although not all that glitters is gold, the CTV mine stores a few pieces of fool's gold.
Read More
At the beginning of the year, RTB House launched AdIook, the first DSP incorporating Chrome Protected API. We spoke with Mateusz Jedrocha, VP, of Branding Solutions, Adlook, to understand how they developed this new world DSP.
Read More
This Q&A with Andrey Kazakov, VP of Demand & Non-Gaming at AppLovin, delves into understanding how app marketers can think beyond the traditional channel mix for non-gaming apps, the undeniable significance of mobile in performance marketing, and the revolutionary role of AI in shaping the future of mobile advertising.
Read More
During the last week of September industry experts provided their perspectives on streaming and linear challenges like measurement, the state of linear tv compared to streaming, sustainability, cost effective programming, understanding Gen Z, first party data, and more. In case you missed it, dive into the short summaries of our favorite…
Read More