September 08, 2021 The Duopoly in Hot Water With Sen. Warren Nielsen TV Accreditation Gone Bye Bye Is Apple Making Additional Concessions? Google and Facebook on Sen. Warren’s Naughty List Image by Jill Wellington from Pixabay Sen. Elizabeth Warren is coming after Google and Facebook hard, writing a letter to…
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Everyone wants to feel special, have that custom, unique experience, whether it’s as an individual or a business looking for that “wow” factor. Advertisers can still have that wow factor with the use of templates on the back-end. Templates work, for starters, and they are also easy to set up…
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In preparation for our webinar: How Pubs Are Increasing Revenue While Delivering Premium Ad Experiences In Email, on Wednesday, September 22, 2021, @ 1 PM EST, we spoke with Nick Bolt, Senior Product Marketing Manager, Publisher Solutions, LiveIntent, about how native ads can help publishers grow their business and revenue.
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Now that third-party cookies are going to take a little longer to expire and Google’s FLoC Origin Trials have sent the tech giant back to the drawing board, a lot of publishers are thinking they can start resting on their laurels. That would be a big mistake. There’s actually no…
Read MoreAdMonsters September 2, 2021 Google's SSP Security Violation Rate Slips AdMonsters Advisory Board Chairman, Rob Beeler, caught up with John Murphy, Chief Strategy Officer at Confiant about some surprising findings in Confiant's Malvertising & Ad Quality Index Q1 2021 report. It seems Google has slipped in the SSP rankings.…
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1:00 PM ET Historically, implementing native programmatic advertising in email newsletters has required tremendous resources from ad trafficking teams to overcome various operational hurdles. Not to mention, they haven't always delivered the best ad experiences. But today, as advancements in technology have matured, native programmatic advertising in email is proving…
Read MoreAdMonsters August 27, 2021 Newsweek Sees Huge CPM Lifts With Liveramp’s Authenticated Traffic Solution We spoke with Dev Pragad, CEO Newsweek, about how the publisher is building better relationships with their audience toward the goal of zero-party data exchange, as well as how they're using Liveramp's Authenticated Traffic Solution (ATS) …
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August 26, 2021 What Will Apple's Mail Privacy Protection Mean For Newsletters? Amazon Gets a Boost from Apple's ATT Does the FTC Understand Ad Tech? Newsletter Marketing Under Apple’s Mail Privacy Protection Image by Muhammad Ribkhan from Pixabay Spoiler alert: It’s not pretty. Many publications opine that Apple Mail Privacy…
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We spoke with Dev Pragad, CEO Newsweek, about how the publisher is building better relationships with their audience toward the goal of zero-party data exchange, as well as how they're using LiveRamp's Authenticated Traffic Solution (ATS) to drive CPMs. We also spoke with Scott Howe, CEO of LiveRamp, to learn more…
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The burden of cost for preemptively identifying and blocking bad ads lies solely at the feet of the publisher. And because this approach often means that blocked ads don’t get filled at all, revenue cannot be recovered. Malvertisers, on the other hand, don’t stand to lose a thing – their…
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