With the new Amazon and Roku partnership, advertisers can now reach a combined 80 million U.S. CTV households, roughly 80% of the market, with improved targeting and frequency controls.
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Ad ops teams are stuck in a loop of manual chaos—and automation might be the only real way out. Here's how publishers are reclaiming time, strategy, and purpose by fixing order-to-cash from the inside out. In advertising operations, the burnout is baked in. Juggling inventory, screenshots, pacing, tags, billing, makegoods—it’s…
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It’s easy to understand why some publishers feel like pressing pause on cookieless data strategies. A significant portion of ad spend still flows toward third-party cookie-based campaigns.
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For three weeks, Marketecture Media CEO, veteran ad tech executive and podcaster Ari Paparo sat in a Virginia courtroom listening to testimony in the US Department of Justice’s landmark antitrust case against Google.
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Amanda Gomez, SVP of Revenue Operations at the New York Post, spoke to AdMonsters about unifying her teams around first-party data and bringing that data directly to buyers.
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Look, I know the IAB Tech Lab has been a thorn in your side. You’ve raised your hand in working groups, waited on specs that stalled, and wondered—was any of this really built with publishers in mind? You’re not alone. But last week at the IAB Tech Lab Summit, it…
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Major holding companies and even some publishers are pulling back from LGBTQ+ issues and content under mounting political pressure. Zach Rosen, founder of Supernova, an ad tech growth consultancy, is running in the other direction. He created Supernova PRIDE Summit, the first of its kind, during Cannes Lions.
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LiveRamp’s Travis Clinger shares that, as cookies fade and AI rises, marketers face a critical opportunity: leveraging data collaboration and authenticated identity to unlock omnichannel performance.
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MarkeTeam.ai uses AI agents to help marketers cut costs, improve strategy and focus on real results—not just content.
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Brand safety, as we know it, is dead. Not because brands have stopped caring about where their ads appear, but because the current framework has failed them.
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