Congratulations to the AdMonsters Digital Media Leadership Awards Winners!Last night at the AdMonsters Publisher Forum in Sonoma we announced the winners of our new awards, the AdMonsters Digital Media Leadership Awards.We created the awards to recognize outstanding leaders in the digital advertising community – those who help shape the industry…
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Well, the moment is almost here, when the AdMonsters community gathers for yet another week of industry-leading discussion, networking, wine, good company, and more wine. This time around, we’ll be in Sonoma for our 29th Publisher Forum. And it’ll be a packed house at the Lodge at Sonoma Renaissance Resort &…
Read MoreTwitter Opens Up to New EraHas Twitter hopped on the Facebook train? Well, with the release of its own advertising API earlier this week, it may seem like it to some. The much-anticipated API program launched Tuesday to equal parts fanfare and fright. The program offers two APIs, one for…
Read MoreAt the tail end of last year, the IAB Ad Ops Summit held a 3MS Town Hall Discussion around the implications of viewable impressions. The 3MS defines itself as “a cross-industry coalition committed to developing brand-building digital metrics and cross-platform measurement solutions.” Their major initiative at the moment is viewability,…
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The debate over viewability rages on; and, if you've been around AdMonsters lately, you know there are quite a few views on viewable impressions. Our U.S. Editor, Gavin Dunaway, dove into the viewability fray at a viewability panel discussion at Digital Brand Forum in New York a couple weeks ago, where metrics and standardization…
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“We routinely sell out our site inventory,” a senior ad ops professional tells us. “Our value proposition is our audience, which our advertisers can still reach – just on different properties across the Internet.”Hence why her site launched a new audience extension program right before summer 2012. But this wasn’t…
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It’s a common adage in retail (brick and mortar as well as digital) that the customer doesn’t cease to exist once he/she leaves the store. The same logic applies to digital publishing: when someone exits a media company’s digital property, that user doesn’t vanish into thin air, and neither does…
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A number of partners I’ve been working with have mentioned casually that they are experimenting with creating a marketplace in their adserver by collapsing the prioritization settings. For a lot of publishers, this is the latest version of the struggle with sales channel conflict that they have been wrestling with…
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Deadspin Didn't Bring Home the Bacon on Te'o StoryAs your Facebook and Twitter feeds might have indicated, one of the biggest news stories this week – providing Lance Armstrong some welcome shade from the media glare – was the deception of/by Manti Te'o and his fake girlfriend. As AdAge reports, although…
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You have to hand it to print magazine publishers — they are naturals when it comes to clever integrated advertising campaigns that engage readers. I remember flipping through a print magazine by Condé Nast when a series of interviews with bar owners in New York talking about their favorite vodka…
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