EX.CO and GeoEdge Team Up to Shut Down Video Malvertising
EX.CO and GeoEdge partner to combat video malvertising with real-time ad protection that shields publishers from auto-redirects and keeps revenue streams secure.
Read MoreEX.CO and GeoEdge partner to combat video malvertising with real-time ad protection that shields publishers from auto-redirects and keeps revenue streams secure.
Read MoreAdMonsters October 10, 2024 What the Surge in Spanish-Language Streaming Means for Advertisers and Publishers Spanish-language streaming’s growth presents a unique opportunity for publishers to engage a vibrant audience and optimize revenue streams, while allowing advertisers to improve targeting and capitalize on innovative ad technologies. However, it's crucial to…
Read MoreSpanish-language streaming’s growth presents a unique opportunity for publishers to engage a vibrant audience and optimize revenue streams, while allowing advertisers to improve targeting and capitalize on innovative ad technologies. However, it's crucial to represent these communities authentically.
Read MoreToms Panders of Setupad explains how self-serve platforms are reshaping ad tech, empowering publishers to take control, boost efficiency, and overcome industry challenges.
Read MoreIn this engaging conversation with former AdMonsters keynote, Walt Geer, CCO of Innovation North America, VML, we learn about the vision behind his latest venture — BlackWeek. Learn how the conference is shaping up to become the Black Davos, and why it’s more critical than ever to keep DEI in…
Read MoreWith publishers facing challenges like third-party cookie deprecation and declining referral traffic, they need answers right now. Take our survey to uncover new audience amplification strategies to drive revenue beyond your website.
Read MoreLike many mediums in ad tech, privacy-compliant technologies, or more specifically, data clean rooms are becoming oversaturated with solutions. So, data clean room providers must differentiate themselves from one another. Optable partnered with The Globe and Mail's advertising arm, Globe Media Group, to stand out in the marketplace.
Read MoreAs walled gardens continue tightening their grip on ad spend, the future of the open internet remains uncertain. Explore insights from Programmatic IO's session, “The Future of the Open Internet Is...?” where industry experts discussed how publishers can adapt, evolve, and reclaim their value.
Read MoreBuilding on that momentum, TikTok is expanding its search capabilities by launching the TikTok Search Ads Campaign. The service will allow advertisers to target users through keyword-based search ads.
Read MoreFrom the rise of social-driven search and FAST channels to Google's ongoing antitrust trial, ProgIO spoke to many of the challenges facing publishers today. As the industry continues to push for transparency, fairness, and a more open ecosystem, the path forward depends on innovating while maintaining trust with consumers and…
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