We’re two months past Sept. 1, the date when Google Chrome started detecting and pausing any Flash content it deemed “unimportant” to a page’s main content — in other words, Flash ads. Mozilla’s own Flash-blocking practices preceded Chrome’s, in practice. And yet, not only has the internet not broken itself,…
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There’s a curious thing about DMPs: Publishers generally understand it’s a good idea for them to be aligned with one. A DMP is supposed to help publishers get the most value for their proprietary data, and to pass along the value of its audience extension capabilities to advertisers. But at…
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AdMonsters Holiday PartyDecember 2, 2015, 8 to 10 pm, The Royalton New YorkNetwork and socialize with the world's online advertising leadersWhat a year 2015 has been for AdMonsters and the industry as a whole. It's time to celebrate all that we have accomplished and take a break before heading into…
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AdMonsters Meetup and Awards CeremonyDecember 2, 2015, 5:00 to 8:00 pm, The Weather Company5:30 to 6:15 pm Panel: Operation First-Party DataAs we’ve written before on AdMonsters, publisher first-party data is the oil of the digital advertising industry. However, just like with the oil industry, the money is not in drilling…
Read MoreFirst-party data raises a huge set of questions for publishers. Some of those questions publishers know they really should ask. Some are questions they hadn't even thought to ask yet. Our latest playbook gets to the answers publishers need to understand and utilize their first-party data, regardless of whether they…
Read MoreAs the growth of programmatic transactions has reached nearly 50% of all inventory bought and sold, there has been a global proliferation of ad marketplaces for publishers to consider when developing and evolving their indirect monetization strategies. While Google’s DoubleClick Ad Exchange and AppNexus may dominate the conversation, there’s no…
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Header bidding (also referred to as tagless bidding) might seem as mysterious as it is exciting. Sure, it’s driving mad revenue for all your publisher friends, but what are these whispers about editing source code, latency and bizarre implementations never seen before in digital advertising? Oh dear, oh my!Not to…
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The latest wave of advertising is giving me some chilling flashbacks to the age of endless animated MySpace banners, pop-unders and other horrors of the aughts. Instead of learning from that assault of awfulness, digital advertising has somehow grown more intrusive and annoying – in-feed units, auto-play video (with sound?!?!),…
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For a while the term programmatic TV has been getting a lot of lip service in industry trades and conferences, but it’s also caused a great deal of head scratching. Turns out, programmatic TV is one of those vague catch-alls the industry loves (remember programmatic premium?) that covers several sorta-related…
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AdMonsters Tech Forum, October 14, 1-5 p.m.The Tech Forum is a half-day deep dive into publisher ad operations tactics and technology. Part training and part conference, the AdMonsters Tech Forum will feature ad ops experts leading interactive discussions that traffickers and managers face on a daily basis. Come ready to…
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