The ever-changing digital advertising ecosystem has one constant: Malware. Vigilance is the onus of every publisher. Securing the digital advertising ecosystem is easier said than done. The malware emergency du jour differs—this year’s phishing scams and scroll jacking could have been last year’s mobile redirects and app auto-installs. Meanwhile, users…
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(While it's fun to journey to the past... Why not sign up for the next PubForum, November 2017 in Nashville?) The AdMonsters team has successfully made it to Montreal for the 42nd Publisher Forum--which means as much as any of us has misbehaved in the past, evidently it wasn't incriminating…
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The web has always been a more visual place than the print world that preceded it, but the rise in video consumption over the last few years has really driven that point home. Mobile, desktop, whatever device you have--if there’s a screen and a wifi connection, you’ll find people watching…
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This morning, Adobe announced it would cease development of Flash Player by the end of 2020, along with its roadmap for killing it off with minimal disruptions to user experience. It’s almost surprising to finally hear it from Adobe—much of the digital world has been bracing for a Flashless world…
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Digital media types have been buzzing for a while about a shift in the marketing tech world: Marketing tech is being drawn closer to advertising tech, and this is going to change the way advertisers and publishers do business. The messaging in advertising will become more personal, and in order…
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I can’t say I was surprised by findings from research firm L2 Marketing that Amazon’s virtual assistant Alexa is more likely to push Amazon Prime products on users seeking a variety of wares. There’s nothing scandalous in that—if I had an Alexa, I’d probably want it to look for Prime…
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Exchange Bidding in Dynamic Allocation is, in a nutshell, Google’s answer to header bidding. It’s a server-side solution where exchanges and SSPs can bid on publisher inventory along with Google’s AdX in a unified auction. Now, to understand why that matters, we’re going to have to walk back a few…
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There are few topics getting digital publishers chattering right now quite like header bidding. In a marketplace where many publishers long perceived buyers as having the upper hand, header bidding pits demand sources against each other, giving publishers a clearer idea of the true value of their inventory and how…
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“Digital Is Dead” read the first slide of Larry Allen’s keynote for Programmania on June 5, 2017. I don’t know if it elicited the gasps Larry was hoping for, but I could detect a certain sense of puzzlement flowing throughout the room of 200-plus programmatic specialists. Wait—isn’t this supposed to be…
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Through header bidding, publishers aren’t just seeing more revenue from their demand partners--they’re also seeing seeing huge amounts of data. The problem is, that data isn’t always clearly understandable, and isn’t always easy to take action on it. At times, it’s not even clear where pubs should look to find…
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