March 02, 2021 Podcasts' Future Depends On AdTech Nielsen Releases Cookieless ID What Else We're Reading Ad Tech Will Shape the Future of Podcasts While having a podcast host read ads on air has long been standard promotional practice in the industry, podcast networks are increasingly buying ad tech companies…
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Powered by: June 02, 2020 Leave 230 Alone Streamers Splurge on Ad Spots Seek Partners, Not Vendors The Evolving (But Short-Lived) CMO Is It Finally the Year of the Podcast? Leave 230 Alone We do try to stay out of politics here at AdMonsters, but sometimes politics comes knocking…
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April 08, 2020 Relax the Brand Safety Crusade Coronavirus Ad Ban Eases Up Amazon Cuts Affiliates Paywalls Rise Again Recession Retrospective 4As Says Relax the Brand Safety Crusade Before most of the US was cooped up in its homes feverishly scrolling through news sites, overzealous leveraging of brand safety technology…
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Publishers know that diversified revenue streams are the key to thriving in the current market—there's more to monetization than ads. Still, the prospect of paid subscriptions leaves many a publisher wary—many can't see themselves building and managing New York Times-style paywalls, let alone driving enough subscription revenue to justify the…
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Apple Is Buying Shazam On Dec. 11, Apple officially announced it was buying Shazam, news TechCrunch had broken a few days earlier. Reportedly, Shazam had had discussions with other companies in months prior, including Spotify and Snapchat parent Snap, but ultimately Apple bit to the tune of $400-ish million (according…
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The latest wave of advertising is giving me some chilling flashbacks to the age of endless animated MySpace banners, pop-unders and other horrors of the aughts. Instead of learning from that assault of awfulness, digital advertising has somehow grown more intrusive and annoying – in-feed units, auto-play video (with sound?!?!),…
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An attendee asked why I didn’t throw ad blocking in my recent top themes of the Charleston Publisher Forum. Truth be told, I thought ad blocking needed a dedicated #OPSPOV, especially considering the fallout from Apple’s launch of iOS9 today. As all the Apple fanboys rub their palms together in…
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With the Upfronts/NewFronts raging into gear, news is spreading that many brand and agency relationships are on the rocks. Following announcements of media account reviews from L’Oreal, Coca-Cola, Visa and Unilever, P&G mentioned it would be streamlining its agency partners. As this seemed indelibly linked to his OPS keynote –…
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Pop quiz, publisher: Let’s say Brand X purchases $10 guaranteed CPMs from your direct sales team. However, Brand X’s steely programmatic buying team notices a high-prospect user has just jumped on one of your URLs. They’re dying to retarget them, and perhaps at a rate above the $10 CPM.In the…
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“It’s verification all over again!” I smirked on overhearing this statement following an intense discussion on viewability at the Digital Brand Forum in New York City recently. For an ad tech reporter, the verification battles were boon times – there were plenty of digital inches available to sop up the endless…
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