🌯 The Programmatic IO 2025 Publisher Dossier
I usually write on the publisher side, so I felt like a secret agent among many brands and agencies at Programmatic IO 2025. And I got some top-secret publisher intel you can deploy.
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30 Years In, Yahoo’s Still Got a Signal—and a Strategy
At POSSIBLE 2025, Yahoo CRO Rob Wilk shared the company’s “greatest hits with new tracks” approach to reinvention—and explained why client loyalty, not hype, is the real signal of success. Yahoo’s been around for three decades. But that doesn't mean we should mistake staying power for standing still. At POSSIBLE…
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🌯 HBO Max Is Back—But Can Neo Fix the CTV Matrix?
Warner Bros. Discovery announced Wednesday that its streaming service Max is going back to HBO Max, and they're releasing a new ad-buying tool, Neo.
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Beyond The Walled Gardens: Why It’s Time For The Open Web
The open web is made up of millions of independent apps, ad networks, mediation platforms, supply partners and demand partners, making it the natural next destination for advertisers.
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🌯 How Did Publisher Revenue Fare in Q1 2025?
As digital media shifts beneath our feet, the latest earnings from major players like The New York Times, ESPN, and Roku show how publishers survive or thrive through trying times.
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Snackable Media Acquires AdGrid: Justin Barton on Building a Multicultural Tech Stack That Puts Publishers First
Snackable Media’s acquisition of AdGrid marks a first. A Black-owned header bidding wrapper and full-stack ad platform built with multicultural publishers in mind. Founder Justin Barton explains the strategy, the tech, and why it’s time to redefine scale and ownership in ad ops.
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Cracks in the Ad Stack: Publishers Want Power, Not Just Promises
Publishers aren’t celebrating the Google antitrust ruling. It just confirmed their reality. From floor pricing frustrations to platform lock-in, they’re done waiting for structural change. They're ready to reclaim control: one lever, one partner, one practice at a time.
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Google on Trial: What the Verdict Means for Ad Tech’s Future
Google’s ad tech dominance faces a major legal challenge. AdExchanger’s Allison Schiff and AdMonsters’ Lynne d Johnson break down the DOJ verdict, what’s next for publishers and advertisers, and why the fight for the open web isn’t over yet.
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What is the IAB Tech Lab’s Trusted Server Framework, and How Does It Help Publishers?
The IAB Tech Lab developed the Trusted Server Framework to help publishers reclaim control of their infrastructure and data strategies in a system that has marginalized them for too long.
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What CIMM East Told Us About the Future of Media Measurement (and Why the Sell Side Needs to Pay Attention)
CIMM East was full of insights highlighting the complexities of media measurement’s future. From currency fragmentation to AI workflows and data transparency, here are six takeaways for the sell side to keep top of mind as the ground keeps shifting.
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