The Big Debate: Is In-Housing Dead?
Is In-Housing dead? It's probably not. But voices around the digital media industry have been telling us how businesses approach in-housing is changing.
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The Crucial Role of Data Collaboration in the Future of Advertising
Media companies that can accommodate advertisers' demands for private data collaboration stand to gain a significant market advantage. Data collaboration can boost revenues by attracting new advertisers, securing larger commitments from agencies and advertisers, and commanding premiums on ad products that leverage shared data.
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🌯 Networks 👀 Amazon + Nielsen Streaming Deal; Update: YouTube’s Made For Kids Debacle
Nielsen plans to integrate Amazon Prime's streaming data into its audience measurement tools starting on the premiere of Thursday Night Football. The deal has lead networks to express concerns that Amazon receives preferential treatment in data integration.
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Media Sustainability: What’s in it for Publishers?
Conventional thinking often looks at sustainability as an inconvenience, a mere compliance project, or even an additional cost center lacking in business benefits. However, media sustainability efforts can provide publishers with a unique opportunity to reduce operational risks, increase revenue profitably, and take the lead in the industry.
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Ops Is Strategic: Navigating the Evolution of Revenue Operations
When Rachael Savage, Senior Vice President, Ad Revenue Operations, Hearst, dropped the phrase Ops is Strategic, during our fireside chat (Growing Your Career Through the RevOps Ranks) with Brooke Edwards-Plant, VP Global Ad Ops & Revenue Platforms, Condé Nast, at Publisher Forum Coronado Island, it was like a mic drop…
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What Is Dynamic Flooring?
Continuously establishing the right CPM floors to earn the highest revenue for your ad inventory without sacrificing fill rate is simply impossible to do manually. But it is possible to automate through dynamic flooring.
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Why Aren’t Publishers Concerned about Supply Path Optimization (SPO)?
Earlier this year, Emodo surveyed advertisers and publishers about their top concerns. Predictably, the economy, the growth of attention metrics, and cookie deprecation are top worries for publishers. What is surprising is just how low supply path optimization (SPO) is on their priority list. Only 30% of publishers say it’s…
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🌯 Is Consumer Tracking Dead?
We don’t need to tell you that the cookie is crumbling. But which solutions will solve for tracking and measurement in a cookieless ecosystem is up for debate, and it leaves some marketers scratching their heads. Ogury surveyed 1,000 agency and marketing execs, and most believe consumer tracking will become…
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AdMonsters March 23, 2023 The Many Benefits of First-party, Consent-based Advertising: Q&A with Arshdeep Sood, OneTrust's Strategic Solutions Engineer Ahead of our upcoming webinar led by Strategic Solutions Engineer for OneTrust, Arshdeep Sood, we chatted with Sood about ever-changing privacy regulations, consent-based advertising, and what publishers need to know…
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What Is Generative AI and How Is It Changing the Advertising Ecosystem?
In ad tech, artificial intelligence is used for predictive modeling and real-time campaign optimization. DSPs use the technology to determine winning bids, and the sell-side uses AI to organize and tag inventory. However, these days, there's a new kid on the block that has the streets watching. Generative AI took…
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