The line about marketing tech over the last few years is that it’s becoming more closely aligned with ad tech, for both brands and publishers. There must be some truth to that idea, then, if so many people in the industry have trouble explaining what the difference is between ad…
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“Digital Is Dead” read the first slide of Larry Allen’s keynote for Programmania on June 5, 2017. I don’t know if it elicited the gasps Larry was hoping for, but I could detect a certain sense of puzzlement flowing throughout the room of 200-plus programmatic specialists. Wait—isn’t this supposed to be…
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Through header bidding, publishers aren’t just seeing more revenue from their demand partners--they’re also seeing seeing huge amounts of data. The problem is, that data isn’t always clearly understandable, and isn’t always easy to take action on it. At times, it’s not even clear where pubs should look to find…
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The last few years have marked an exciting time for publishers' holistic revenue strategies. Programmatic channels have gained more prominence, and publishers have gone forth in search of the tech that can help them break down the siloes that had previously constricted pockets of their inventory. Of course, that process…
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There's a lot for attendees to look for at 2017's expanded version of Ops (June 5-6 in New York), and in the interim, we have something for you to look at. AdMonsters rolled out a series of preview videos earlier this week, where you can scope out what you can…
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It's becoming more common to hear industry folks suggest that blockchain holds certain keys for tightening up security in the ad ecosystem--providing verification and reducing fraudulent bot activity. Regardless, it's still common for other media types to respond, with at least a whiff of doubt, "What's blockchain gotta do with…
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Since programmatic sales entered the video space a little over nine years ago, the market has continuously evolved. Originally, “programmatic” was all about the open marketplace, with scale and price efficiency the core focus.A few years later, we saw the introduction of private marketplaces—invite-only marketplaces where premium publishers offered their…
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Is true programmatic reporting a pipe dream, or is it within reach? Tough question--we can lay out a road map to a programmatic reporting ideal, but it's easy to see how there might be a lot of twists and turns along that road. For a publisher, getting all the data…
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Congratulations! Digital privacy policy made it to the general-interest news hole this week. Shame it’s not under better circumstances, but, well, at least it’s a reliable conversation-starter, that Congress voted to nix proposed changes to FCC policy to require a user’s opt-in before ISPs could be allowed to sell their…
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Page speed is never too far from the main stage of the ongoing show that is ad ops, and it’s enjoying another spotlight moment right now. On one side, publishers have Google and Facebook calling for compliance with their platform publishing guidelines--and with massive mobile traffic coming to them through…
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