By integrating advanced tools, fostering inclusivity, and leading with integrity, brands, publishers, and platforms pave a path toward a safer, more impactful future. Read on for a roundup of the day’s most impactful sessions, highlighting strategies that can help you balance safety and responsibility.
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DanAds’ Summit 24 was an engaging one-day event packing a large punch of industry experts. Over 180 ad tech professionals gathered to explore strategies for embracing emerging technologies, network, and share best practices. The talks centered around AI, automation, and implementing self-service to enhance growth.
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Building on its mission to create a safer digital advertising ecosystem, HUMAN continues to expand its reach through partnerships. Its latest collaboration with Opera Ads exemplifies a commitment to combating ad fraud globally.
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The cookie may not be crumbling on Chrome precisely as we thought, but many people are still tossing cookies out in the garbage. ID5 published its 2024 State of Digital Identity Report, offering a detailed look into how the industry is adapting to Google’s recent pivot on cookies.
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Curation might sound like a win-win, but there are hidden costs publishers and advertisers need to consider. Raptive's Ryan Maynard dives into the unspoken downsides of sell-side curation, from inefficiencies in SPO to eroding working media dollars.
Read MoreAdMonsters October 31, 2024 Rethinking Revenue: How Publishers Are Prioritizing UX The digital ad game is changing, and so are user expectations. From The New York Times to Dotdash Meredith, publishers are flipping the script—fewer interruptions, more value. Learn how some publishers put user experience first while still cashing…
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Data clean rooms emerged as a privacy-enhancing solution for advertisers, allowing valuable audience insights without exposing consumers' PII. We spoke with Ethan Heftman, CRO at Ampersand, about how the company’s unique position in the clean room ecosystem demonstrates how these solutions can bridge the gap between inventory placement and data-driven…
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The digital ad game is changing, and so are user expectations. From The New York Times to Dotdash Meredith, publishers are flipping the script—fewer interruptions, more value. Learn how some publishers put user experience first while still cashing in—and how ad-filtering tech helps them balance revenue and UX.
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As we move forward, the interplay of AI, CTV, and data collaboration will continue to define many aspects of our future. Embracing these changes is paramount to gaining a competitive edge and unlocking new pathways for consumer engagement and connection. The key lies in adapting to these advancements while remaining…
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With AI, everyone’s talking about efficiency, scale, and optimization. But at BlackWeek’s "Diverse Data Matters – DE&AI" session, the conversation took a turn — toward the very real blind spots lurking in AI’s algorithms.
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