Brick and Mortar Advertising Made Simple With the In-store Marketplace
The marketplace provides a centralized ecosystem that brings efficiency to campaign management for in-store pubs through the ISM Ad-Server and ISM portal.
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🌯 The American Data Privacy and Protection Act
June 27, 2022 Is America Moving Toward a Consent Popup Nightmare? Streaming Ad Spend New Focal Point of US Upfronts 20% Drop in European Ad Fraud? Around the Water Cooler House Panel Moves Towards Opt-In Privacy Bill The "American Data Privacy and Protection Act" was recently reintroduced. The bill's current version…
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Privacy, Consent, and European Rule-Breaking
Powered by: February 10, 2022 Privacy, Consent, and European Rule-Breaking Ad Tech and Gaming Sitting in a Tree Snap and Pinterest Shine Privacy, Consent, and European Rule-breaking In 2018, GDPR came into law in Europe with the aim of protecting citizens’ digital privacy. The result? A seemingly endless stream…
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Best of AdMonsters Wrapper 2021: Top 12 Stories in Digital Media and Ad Tech
In 2020, AdMonsters launched The Wrapper, featuring a curated selection of ad tech news and analysis. Our aim, with The Wrapper, is to summarize exciting news items that catch our eyes and link them to wider developments in digital media and advertising. And we also point you in the direction…
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Apple’s Ad Spend Bet Against App Pubs; Nielsen Alternatives Stand Up; Weather Ad Targeting, At Scale
November 16, 2021 Apple's Google Play Store Ad Spend Switcheroo In Search of Nielsen Alternatives Ad Targeting Like the Weather Apple Buys App Ads on Google to Grab Publisher Revenue Photo by Artem Podrez from Pexels Apple wants a big piece of that subscription revenue share, so much so that…
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AAX Study Breaks Down Who Uses Ad Blockers the Most and Why
A new study released by AAX: Why Block Ads? Behind User Reasons and Motivations, sifted through years of data on internet behavior collected by GlobalWebIndex (GWI). The goal? Getting to know more about ad filterers, a large demo defined by GWI as “selective ad-blocking users” a.k.a. folks who have installed…
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🌯 Will IP Address Signals Disappear Next?
June 30, 2021 Are IP Address Signals Disappearing? The Audio Boom Continues Around the Water Cooler Forget the Cookie — What About the Potential Loss of IP Address Signals? Will ad tech ever catch a break? Probably not anytime soon. Third-party cookies are near death, there’s more unknown than known…
Read MoreADM-NL-20210507-AdMonsters Weekly
AdMonsters May 7, 2021 Building a Successful Advertising Business from a Subscription-First Model In this keynote video, from Publisher Forum Virtual Spring 2021, Lisa Ryan Howard, SVP, General Manager, Media explains how The Times is focusing on fewer, higher quality ads and using its first-party data to offer targeting based…
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🌯 PulsePoint Grab Gives Internet Brands In-House Programmatic Pipes
May 06, 2021 PulsePoint Grab Gives Internet Brands In-House Programmatic Pipes Apple Vs. Everybody: Part II Around the Water Cooler PulsePoint Adds Programmatic Pipes to Internet Brands’ Health Ad Arsenal Two quick thoughts came to mind when we saw the news that Internet Brands was acquiring health-focused ad tech platform…
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The Next CTV Land Grab: A Peloton Screen?
Powered by: March 30, 2021 The Next CTV Land Grab: A Peloton Screen? The Future of CMS Could User Panels Be a Panacea for Digital Identity? Around the Water Cooler The Next CTV Land Grab: A Peloton Screen? Image sourced from Peloton The virus that shall not be named…
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