With an impressive persistence rate of 99.5%, Trans Union's identity graph offers a dependable perspective on individuals, enhancing the accuracy of targeted efforts. Publishers who leverage TruAudience marketing solutions receive increased access to marketable phone numbers and targetable IP addresses. Â
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In this AdMonsters Q&A we speak with John Pasmore, CEO of Latimer, the inclusive Large Language Model, centering Black and Brown perspectives to ensure AI is inclusive and unbiased. Latimer is built to accurately reflect the experience, culture, and history of Black and Brown people. Named for the great American…
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AdMonsters was in the room at the IAB's Annual Leadership Meeting 2024, soaking up every last nugget of wisdom. The importance of collaboration, unity, and direct engagement in creating standards was highlighted as the path to success, shaping the future of the digital economy. Brick by brick, together, we are…
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AdMonsters February 1, 2024 90% of U.S. Publishers Neglected Data Compliance As privacy ethics continue to take center stage, data compliance is crucial for every ad tech stakeholder to monitor risk and maintain brand integrity. Data compliance is a legal necessity for publishers, so they must remain current on…
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Brands gauge attention metrics through various parameters such as viewability, creative size, interaction, ad position, time of day, publisher or program, audibility, page clutter, device frequency, and eye tracking. We spoke with Yannis Dosios, Integral Ad Science's CCO, to understand why attention metrics is the new hot commodity, the development…
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Tech workers who managed to dodge layoffs in 2023 aren’t out of the woods yet. Reports of layoffs are still coming, and as of January 17, 51 tech companies have laid off more than 7,520 workers in 2024. The digital ad tech space is feeling the heat; even Google is…
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The Big G is updating the warning on Chrome's Incognito Mode to inform consumers that they and other websites can still track digital users even in private mode. It directly addresses one of the major complaints in the class action lawsuit, which accused Google of not making it explicitly clear…
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Planet Fitness decided now is a good time to take on Amazon’s advertising business. Well, hardly, but in early January, the company announced the launch of a multi-channel media network, PF Media Network. Its goal? “To connect advertisers to Planet Fitness members, in-club and digitally across channels, to drive awareness…
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When Amazon Prime announced at the beginning of the year that its subscribers would need to pay an extra $2.99 to continue an ad-free experience, consumers began grumbling earnestly about ever-increasing subscription costs. It's worth exploring their complaints so everyone with a stake in the CTV industry can address them head-on.…
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The Privacy Sandbox launched a polarizing debate even before Chrome enacted its Tracking Protection feature on 1% of its audience. Notably, The Trade Desk refuses to participate in the Privacy Sandbox initiative. The DSP called out big G, stating, "Google is self-serving and sandbox solutions are inadequate."
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