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Leadership Forum US VI

see also: sponsorship — agenda — Leadership Forum Overview Leadership Forum US VI will be held 2008-09-25 Leadership Forum US VI AdMonsters Leadership Forum, held twice a year, brings together the most senior members of the online ad operations community for a day of workshops, member-led presentations, and peer-certified best…

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Leadership Forum EU V

AdMonsters Leadership Forum: A Summit for Digital Advertising Operations Leaders AdMonsters is the only professional association exclusively dedicated to online advertising operations and technology. AdMonsters Leadership Forum will bring together 35 of the most senior leaders in online ad operations in a unique peer to peer round table discussion format.…

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Leadership Forum EU IV

See also: Sponsorship — Agenda Leadership Forum EU IV will be held , at the in AdMonsters Leadership Forum: A Summit for Digital Advertising Operations Leaders AdMonsters is the only professional association exclusively dedicated to online advertising operations and technology. AdMonsters Leadership Forum will bring together 35 of the most…

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Leadership Forum EU I

see also: sponsorship — agenda Leadership Forum EU I was held , at the in Registration Agenda The conference format for Leadership Forum EU I will run one full day, concluding with a networking reception the evening of . The majority of the agenda is comprised of attendee-led sessions on…

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The Real Opportunity of Ad Exchanges

It may have been so in the past, but for today’s publishers, exchanges should not be seen simply as a platform for selling your non-guaranteed inventory.  They are fast becoming a solution to enable you to further develop your business whilst helping to maximise your sell-through rates and increase your…

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Leading The Way on Mobile Advertising (Part II)

The following is a continuation of a post written by Hugh Evans recapping a presentation at Publisher Forum EU 12 in June. The real nuts and bolts of what we wanted to cover in our presentation was still to come – the operational challenges that inevitably come along with a…

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Leading The Way on Mobile Advertising (Part I)

This June, a colleague and I were kindly invited to present at AdMonsters’ 12th European Publisher Forum in Prague. We jumped at the chance to speak, and felt we had some important issues to raise surrounding mobile advertising operations; an area so far sparsely covered by any of the major…

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A Three Prong Approach to Monetizing Inventory

Sweeping generalization time: Publishers focus direct sales efforts on maintaining a $20 CPM and when they can't sell it, throw those impressions to remnant networks and hope they get a $1 CPM for it. As I said, it's a sweeping generalization, but most publishers continue to struggle with getting CPMs…

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Thoughts from the Network Ad Ops Forum

This past Wednesday we co-hosted with IASH our first Network Ad Ops Forum in London and I think everyone would agree it was a great success. Considering that it was a first time event and over 70% of the attendees were attending their first Admonsters event, it was great to…

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What Traffickers Need to Succeed

This past Thursday AdMonsters had our 2nd Ad Ops 360 event in the US. Ad Ops 360 is a special event for us because it's an extension of our training programs and instead of a room full of senior Ad Operations leaders, we have junior and middle level ad ops…

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