AdMonsters November 21, 2024 Winning the Click Wars: Survival Strategies in the Era of Search Decline Imagine a world where traditional search traffic is no longer your main tool. As search engine algorithms evolve and user behaviors shift, it’s not a distant possibility, it's precisely the reality we face.…
Read More
The Justice Department and several states have asked a federal court to force Google to sell its Chrome web browser and potentially its Android operating system. Still, it's no surprise; we know they want to dismantle the company's dominance in online search.
Read More
Imagine a world where traditional search traffic is no longer your main tool. As search engine algorithms evolve and user behaviors shift, it’s not a distant possibility, it's precisely the reality we face. The new focus for users is concise immediate answers over exploratory browsing (which can be time-consuming). Welcome…
Read More
Bad actors aren't as sinister as bigotry, but they played a part in the hateful texts sent to marginalized groups after the presidential elections. Data brokers often compile information by harvesting web browsing habits, social media profiles, and commercial activity, merging it with demographic and contact information and bad actors…
Read More
The AI race is sticky and has hurdles that could trip even the most seasoned publisher. Despite regulatory and ethical hurdles, many publishers still see the tech as essential for crossing the finish line. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals.Â
Read More
The EU’s Digital Services Act sets new standards for ad transparency, impacting online platforms and advertisers. Elena Turtureanu, VP, Legal and Privacy Compliance at Adform digs into how the DSA is shaping a more accountable digital ecosystem through key compliance requirements.
Read More
The cookie may not be crumbling on Chrome precisely as we thought, but many people are still tossing cookies out in the garbage. ID5 published its 2024 State of Digital Identity Report, offering a detailed look into how the industry is adapting to Google’s recent pivot on cookies.
Read More
The digital ad game is changing, and so are user expectations. From The New York Times to Dotdash Meredith, publishers are flipping the script—fewer interruptions, more value. Learn how some publishers put user experience first while still cashing in—and how ad-filtering tech helps them balance revenue and UX.
Read More
Ryan Barwick over at Marketing Brew hit us with the latest tea: The DOJ and NCIS have some serious questions for Google, DoubleVerify (DV), and Integral Ad Science (IAS). And no, they're not asking politely.
Read More
Cookieless advertising opens access to millions of untapped voters across Safari and Firefox. This election season, candidates embracing it could gain the edge needed to win key swing states. Eric Wheeler, CEO of 33Across, unpacks how cookieless environments offer higher ad performance, faster loads, and clearer paths to victory.
Read More