The advertising industry holds the power to sustain democracy through reinvesting in quality journalism. Ali Manning, COO and co-founder of Chalice Custom Algorithms, explores practical steps marketers, agencies, and media owners can take to support a free press while driving value for brands.
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The DOJ filed an antitrust lawsuit against Google's ad tech stack in early 2023, and both sides made their closing arguments yesterday afternoon. Prosecutors from the DOJ and lawyers for Big G summarized their arguments from the heated 14-day trial to convince the U.S. District Judge Leonie M. Brinkema to either…
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The AI race is sticky and has hurdles that could trip even the most seasoned publisher. Despite regulatory and ethical hurdles, many publishers still see the tech as essential for crossing the finish line. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals.
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By integrating advanced tools, fostering inclusivity, and leading with integrity, brands, publishers, and platforms pave a path toward a safer, more impactful future. Read on for a roundup of the day’s most impactful sessions, highlighting strategies that can help you balance safety and responsibility.
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Brand safety should not be about throwing up a wall, it should focus on building trust in every corner of the digital media and ad tech ecosystem. Discover seven essential lessons from Brand Safety Summit Day 1, where industry leaders tackled evolving brand safety challenges, from AI-driven brand suitability to…
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The cookie may not be crumbling on Chrome precisely as we thought, but many people are still tossing cookies out in the garbage. ID5 published its 2024 State of Digital Identity Report, offering a detailed look into how the industry is adapting to Google’s recent pivot on cookies.
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In the past year, The Independent experienced a 120% increase in reader engagement and 50% increase in U.S. readership. What's the secret? The Independent creates a trusted, curious audience at the right moment.
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Cookieless advertising opens access to millions of untapped voters across Safari and Firefox. This election season, candidates embracing it could gain the edge needed to win key swing states. Eric Wheeler, CEO of 33Across, unpacks how cookieless environments offer higher ad performance, faster loads, and clearer paths to victory.
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EX.CO and GeoEdge partner to combat video malvertising with real-time ad protection that shields publishers from auto-redirects and keeps revenue streams secure.
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Bidstream congestion happens when multiple publishers send the same ad impression through different supply paths, resulting in redundant auction entries that DSPs need to sift through. DSPs process approximately 30 million bid requests per second, a number that grows as publishers try to ensure their inventory gets noticed by the right…
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