The Guardian is taking its programmatic business global. The publisher announced today it’s consolidating its programmatic advertising operations across the UK, U.S., and Australia into a single, unified global team.
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Major holding companies and even some publishers are pulling back from LGBTQ+ issues and content under mounting political pressure. Zach Rosen, founder of Supernova, an ad tech growth consultancy, is running in the other direction. He created Supernova PRIDE Summit, the first of its kind, during Cannes Lions.
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Business Insider, once the poster child for viral news and breakneck traffic growth, slashed 21% of its staff—at least 100 jobs. But this is not an anomaly.
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LiveRamp’s Travis Clinger shares that, as cookies fade and AI rises, marketers face a critical opportunity: leveraging data collaboration and authenticated identity to unlock omnichannel performance.
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Publishers are done with the patchwork pain of order-to-cash—from manual pacing updates to reconciliation gridlock. Here’s why ad ops leaders are turning to automation to transform the process.
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MarkeTeam.ai uses AI agents to help marketers cut costs, improve strategy and focus on real results—not just content.
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Google is in a mad dash to make no-click generative AI search the new normal, and publishers are losing traffic as a result. But hey, at least Google feels kinda bad about it.
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If you think yoga and yield optimization don't mix, Zip Nguyen, Business Intelligence and Yield Lead at BBC Studios, might inspire you to rethink your routine.
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Brand safety, as we know it, is dead. Not because brands have stopped caring about where their ads appear, but because the current framework has failed them.
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When publishers stop waiting for better tech and start building it themselves, the ad stack starts to shift toward transparency, control, and equity. Stephanie Layser, Justin Wohl, and Justin Barton are bringing lived experience to the table, reshaping tools that put the sell side first.
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