From 2022 to 2023, GeoEdge monitored and analyzed billions of live advertising impressions across premium websites, apps, and SSPs to assess the overall ad quality in today’s digital ecosystem. The results, published in GeoEdge’s Q1 Ad Quality Report are worrying, which is why Yuval Shiboli, Director of Product Marketing is…
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In her current role, Jamie Lieberman is responsible for all aspects of the company's legal operations, including providing legal counsel and coaching on policies and procedures, intellectual property, contract negotiations, and compliance.
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Post News, a social media site recently launched to the public, addresses that toxicity head-on. It invites users to "follow, share, support, and interact with diverse voices on topics you care about and join smart conversations without the toxicity." Civility is a key theme.
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Steven Goldberg, VP of North America Publishers at LiveRamp, emphasized that publishers must start testing solutions before Google makes its move. The time is now when they still have a runway to try out opportunities. At LiveRamp, Goldberg oversees the Authenticated Traffic Solution (ATS) product and suggests that publishers should…
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Shoppable online advertising is evolving beyond static banners and pop-ups. Today’s innovations are far more actionable than your standard, static units. To reflect this, new deal-focused media companies have risen along with deal-focused coverage and commentary on traditional publishers for this increasingly savings-focused audience. Many have seen a parallel growth…
Read MoreAdMonsters April 6, 2023 Gen Z: The Intersectional Generation and the Future of Digital Media As Gen Z matriculates in age and begins to gain more spending power, businesses must consider them as a legitimate consumer base and massive asset. Businesses must understand which platforms best reach Gen Z,…
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As Gen Z matriculates in age and begins to gain more spending power, businesses must consider them as a legitimate consumer base and massive asset. Businesses must understand which platforms best reach Gen Z, and what makes them a unique audience. But most importantly, they must learn how to build…
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In January, the DOJ sued Google for allegedly monopolizing the digital advertising market, marking the second time they sued the tech giant. Google’s response shows that they aren’t going to lie down and take it.
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Publishers on long-tail sites face several challenges related to addressability, including the difficulty of attracting advertisers to their sites due to the lack of addressable data, lower advertising rates, and data privacy regulation challenges.
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Sheryl Daija launched BRIDGE in April 2022 with a board of 13 founding member companies, and it has rapidly grown to upwards of 25. The board's composition is a deliberate convergence of leaders in diversity, marketing, and business from companies including Campbell's, Condè Nast, Discover Financial, H&R Block, IBM, iHeartMedia,…
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