DSPs Hidden Fees Dragged Into the Light AdExchanger published a lengthy explanation of the infamous hidden fees DSPs sometimes charge. It's common knowledge in the industry that DSPs are often inclined to take a cut off of the transactions they enable, and then add extra fees on top of that.…
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The big news from Amazon’s direction this week is that the digital powerhouse (“e-tailer” doesn’t really suffice) has been having conversations with some major companies about how it might rev up its advertising efforts in Echo devices. Because Echo is driven by the voice-recognition tool Alexa, we’ve been seeing this…
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With adoption of ads.txt ramping up among publishers, this is as good a time as any to look toward whatever is next in the battle against ad fraud. The good news (that is, it’s good unless you were hoping for a bit of a breather) is that the IAB Tech…
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This is the third article in the Native Chronicles series, brought to you with the support of TripleLift. Read the first article on the "creative revival," and the second on flexibility and A/B testing. For a long time, you could not go to a conference on advertising technology without hearing mention of…
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Lift Tests: The Next Programmatic Trend? Among advertisers, especially performance advertisers, lift tests are on the rise, AdExchanger reports. Performance advertiser are feeling some heat to justify ROI for all their activities, which is why they’re looking at measuring incremental lift in whatever channels they’re spending in. One reason for…
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We're all aware the digital ad marketplace is currently dominated by just a couple of massive companies--and you know exactly who they are. One evergreen issue for publishers is the question of how to navigate this dynamic: Working with Facebook and Google is practically a necessity, especially where distributing your…
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Throughout 2017, the discussion on the AdMonsters site, at our events and on our listserv has spun off in countless directions. A person has to wonder: Was there ever a time when it seemed the industry focused on one or two issues at a time, or do we just have…
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Facebook's Content Problem Is an Ad Problem, Too Couple fresh dispatches from the “You Can’t Automate Everything” beat: Facebook is catching heat over ads both weird and fraudulent on its platform. The Daily Beast’s Taylor Lorenz published a detailed exploration of the bizarre, impractical products (cat blindfolds? Plastic doodads of…
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I don’t want to sound like an alarmist, but if you think it’s hard for publishers to bend to the whims of Google and Facebook to get their content out to a mass audience, just think for a few seconds about what it might be like playing ball with ISPs…
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Net Neutrality on the Chopping Block Earlier today, Federal Trade Commission Chairman Ajit Pai announced plans to end net neutrality regulations. If his strategy was to sneak this one out on the wire during a holiday week, to make smaller waves, I'm not sure if that's going to work, because…
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