The AI race is sticky and has hurdles that could trip even the most seasoned publisher. Despite regulatory and ethical hurdles, many publishers still see the tech as essential for crossing the finish line. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals.Â
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Political ad spending for the 2024 election cycle came in around $10.5 billion, but with this influx now dried up, media consultant Matthew Goldstein’s warning of an “extinction-level event” looms over the media sector.
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From privacy-first data strategies to flexible floor pricing, here’s what publishers need to know from the Prebid Summit 2024 to stay competitive and keep revenue strong on an evolving programmatic playing field.
Read MoreAdMonsters November 7, 2024 The Downside of Curation Curation might sound like a win-win, but there are hidden costs publishers and advertisers need to consider. Raptive's Ryan Maynard dives into the unspoken downsides of sell-side curation, from inefficiencies in SPO to eroding working media dollars. Read more. DanAds’ 2024…
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By integrating advanced tools, fostering inclusivity, and leading with integrity, brands, publishers, and platforms pave a path toward a safer, more impactful future. Read on for a roundup of the day’s most impactful sessions, highlighting strategies that can help you balance safety and responsibility.
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DanAds’ Summit 24 was an engaging one-day event packing a large punch of industry experts. Over 180 ad tech professionals gathered to explore strategies for embracing emerging technologies, network, and share best practices. The talks centered around AI, automation, and implementing self-service to enhance growth.
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The cookie may not be crumbling on Chrome precisely as we thought, but many people are still tossing cookies out in the garbage. ID5 published its 2024 State of Digital Identity Report, offering a detailed look into how the industry is adapting to Google’s recent pivot on cookies.
Read MoreAdMonsters October 31, 2024 Rethinking Revenue: How Publishers Are Prioritizing UX The digital ad game is changing, and so are user expectations. From The New York Times to Dotdash Meredith, publishers are flipping the script—fewer interruptions, more value. Learn how some publishers put user experience first while still cashing…
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The digital ad game is changing, and so are user expectations. From The New York Times to Dotdash Meredith, publishers are flipping the script—fewer interruptions, more value. Learn how some publishers put user experience first while still cashing in—and how ad-filtering tech helps them balance revenue and UX.
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Dark traffic is stealing revenue from publishers at an alarming rate, but a partnership between Ad Shield and Google allows publishers to access premium demand from Google Ad Exchange. This will help reclaim revenue from ad-blocked inventory previously deemed unfeasible to monetize.
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