AdMonsters November 5, 2020 Restoring the Balance of Power With First-Party Data: A Conversation with Permutive's Brett Goverman With the announcement of the end of the third party cookie, now is the time to shift the balance of power back to publishers. A strong first-party data strategy empowers publishers…
Read More
With the announcement of the end of the third party cookie, now is the time to shift the balance of power back to publishers. A strong first-party data strategy empowers publishers to go on the offensive and recoup lost revenue.
Read More
Last week, LiveRamp announced that its Authenticated Identity Infrastructure would support The Trade Desk’s Unified ID 2.0 (now without third-party cookies!). The biggest concern about whether identity-based universal IDs—like LiveRamp’s and TTD’s Unified ID 2.0—can be successful (and potentially save the open programmatic ecosystem from being dominated by walled gardens) is…
Read More
It was slow starting for self-service ad platforms. Buyers were hellbent on using exchanges to cherry-pick their inventory. But 2020 is an extremely different marketplace, largely shaped by how the global Coronavirus pandemic has altered the landscape. In particular, publishers’ sales teams are focusing on big buys, leaving occasional smaller…
Read MoreAdMonsters October 30, 2020 Pandemic Pushes Self-Serve Ad Tech Adoption Forward It was slow starting for self-service ad platforms. Buyers were hellbent on using exchanges to cherry-pick their inventory. But 2020 is an extremely different marketplace, largely shaped by how the global Coronavirus pandemic has altered the landscape. In…
Read More
As damaging as COVID-19 has been to publishers’ revenues, it has presented them with an opportunity to rethink their business models with a focus on building their first-party data strategies. Publishers are finding themselves in a new world that’s been accelerated by the pandemic, as well as privacy regulations granting…
Read MoreAdMonsters October 22, 2020 Advertising Management Should Be More Like E-Z Pass Lanes Between Dev and Ops AdMonsters Advisory Board Chairman, Rob Beeler was introduced to the concept of an Advertising Management System that allows ad operations to manage header bidding settings and even keep up on the latest…
Read MoreAdMonsters October 15, 2020 The Next Phase of Consent In a privacy-forward world, where regulations like GDPR and CCPA have made data collection more complex, publishers are actually thinking beyond regulatory compliance and moving to the next chapter of consumer consent—demonstrating the value exchange. Read more. Webinar Replay: Is…
Read More
In a privacy-forward world, where regulations like GDPR and CCPA have made data collection more complex, publishers are actually thinking beyond regulatory compliance and moving to the next chapter of consumer consent—demonstrating the value exchange.
Read MoreAdMonsters October 8, 2020 Advertising Automation Illuminated Purple's ability to grow mattress sales 46% in Q1 can partly be attributed to changing consumer behaviors during the pandemic, but there's also a good dose of engineering ingenuity behind their marketing. They worked with AcuityAds all-new illumin platform, an advertising automation…
Read More