Powered by: July 27, 2021 NAI Wants Consumers Email to Opt Them Out of Hashed Email Tracking What Are the Primary Motivations for Ad Blocking? To Survive, Radio Diversifies Rev Streams Around the Water Cooler NAI to Consumers: Give Us Your email, We’ll Opt You Out of Hashed email…
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Digital media and advertising is rapidly changing. To survive in this increasingly complicated environment, publishers and advertisers need innovative strategies and technologies to increase their efficiency (and keep revenues afloat) as they look to continue connecting with audiences and also proving the value of those relationships.
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In a recent webinar, Personalization & Privacy: Your Third-Party Cookie Replacement Game Plan, Arshdeep Sood, Solutions Engineer, OneTrust, laid out a plan for a future without cookies, explaining why it's important publishers have a CMP in place to adhere to regulatory guidelines, as well as why it's important to start…
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On July 7, 2021, Colorado Governor Jared Polis signed the Colorado Privacy Act (aka CPA or ColoPA depending on who you ask) into law. This makes Colorado the third state — joining California and Virginia — to pass comprehensive privacy legislation. Publishers and marketers will need to comply by July…
Read MoreAdMonsters July 15, 2021 What Are Publisher Cohorts? The upcoming loss of third-party identifiers within Chrome, and the changes that Apple has already made in that space, means that first-party data is in a strong position. Losing cross-domain identifiers only strengthens publishers’ first-party data, as a viable option for advertisers…
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There’s a certain amount of volatility inherent in programmatic advertising — it is based on auction dynamics, after all — which is why many publishers rely on standards like Prebid to help balance out some of the chaos. So we caught up with Tom Levesque, VP Product Management, OpenX, to…
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While there are multiple reasons for the growing inefficiencies in the ad buying process, one of the fundamental reasons can be traced to the widespread adoption of header bidding. When publishers first began using header bidding strategies in the mid-2010s, it immediately led to rapid growth in the number and…
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Powered by: July 7, 2021 Data Export Crackdown Underway Supply Chain Validation Gets a Boost How WFH Shaped Ad Blocking Big Tech, Hot Seat Around the Water Cooler Senator Plans Crackdown on Ad Tech Data Sharing With Foreign Adversaries The global real-time bidding (RTB) ad marketplace is a hotbed…
Read MoreAdMonsters July 1, 2021 Tubi Becomes First CTV Pub to Implement UID 2.0 The Google third-party cookie crackdown might be on pause, but that's not stopping pubs from testing likely alternatives. Fox Entertainment owned, ad-supported video-on-demand service, Tubi now joins a growing list of publishers supporting Unified ID 2.0…
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The Google third-party cookie crackdown might be on pause, but that's not stopping pubs from testing likely alternatives. Fox Entertainment owned, ad-supported video-on-demand service, Tubi now joins a growing list of publishers supporting Unified ID 2.0 as “the first CTV publisher to implement Unified ID 2.0 to solve for the…
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