Last week AdMonsters held the 16th European Publisher Forum in Amsterdam. Before the conference we asked several of the speakers key questions on topics that are important to ad operations. While all of our conferences are focused exclusively on online ad operations, the Publisher Forum is even more specific in…
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Robert Haskitt is the CMO at Extreme Reach and is responsible for the company's global marketing strategy and functions including brand, audience, business-to-business and regional marketing, as well as insights, global communications, policy and related teams.We asked him a few questions about digital video advertising best practices, video ad spend…
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Last week I attended the IAB Innovation Days event as part of Internet Week here in New York. Here are some of the highlights from the two day event.Emotion in AdvertisingRoss Levinsohn of Yahoo! and Neal Mohan of Google talked about how as an industry we are not connecting with…
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Global warming is not the only thing raising the temperatures on Madison Avenue lately. Video advertising is hot and marketers can not get enough of it. Expected to grow 40 percent in each of the next two years, it’s one of the best tools for online marketers looking to reach…
Read MoreEditor's note: Rob Beeler's blog post originally appeared on ClickZ.As part of my job, I do my best to keep an ear to the ground and keep track of what operations people are talking about. Amazingly enough, it's 2011 and issues like late creative and discrepancies still pop up. Being…
Read MoreWith 2012 elections rapidly approaching, new digital advertising regulatory threats are appearing almost daily. Considering that browser cookies today are used for most measurement and targeting technologies, any drastic changes could mean an effective collapse of today's digital ad ecosystem as we know it. In a seminal but prescient study, Norm Proselytizers Create…
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After years of speculation, the vision for Connected TV is finally becoming a reality, as entrepreneurs take Web TV beyond the browser and give consumers more ways than ever to watch their favorite video content. For publishers, though, “more ways than ever” can be a double-edged sword. Yes, you now…
Read MoreIt seems like every week or so, we get to read another headline about a publisher launching a private exchange on someone’s real-time bidding (RTB) platform. Some would have you believe that private exchanges are a technological marvel; the greatest thing for publishers since the printing press. I want to…
Read More"Private Exchange" is probably the only buzz word in the industry right now without a TLA. That’s almost a crime considering the huge potential they offer to both publishers and advertisers. Much has already been discussed about their proposed value prop for publishers—greater control over inventory prices and ability to…
Read MoreBeing on the media agency side of the industry, we have the unique opportunity to get the inside view of all platforms and technology providers. We can opt to have partners be a preferred solution, or form agreements with as many as possible to promote competition. Because there are so…
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