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A Step Up From Verification: Q&A With Andrew Lerner, CEO, Trust Metrics

By Andrew Lerner December 20, 2011

/* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} This year kicked off with a lot of noise regarding ranking quality of online content, as Google faced a barrage of media criticism over its search…

Break Media Survey: Rise of the Video Ad Networks

By Gavin Dunaway December 19, 2011

I've heard from numerous publishers that they are regularly overbooked when it comes to video ads; some ad ops teams are actually seeking out ways to drive more video traffic on their sites. Overbooking has become an unwanted trend as video exploded this year ($2 billion in spend!), but the…

How Updated IAB Standards Will Relieve Video Ad Headaches

By Andrei Dunca December 19, 2011

Online video ad spending is expected to grow more than 43% next year, but even rapid adoption and eager ad buyers can’t overcome the complexity of multiple video ad formats. This crazy patchwork quilt of formats has been suffocating video, as the nascent industry leaps ahead of standards. Luckily, the…

Infographic: RTB Weighs on Pubs’ Minds

By Gavin Dunaway December 14, 2011

Our friends over at LiveRamp have put together this insightful infographic charting recent developments in revenue strategies for publishers – you guessed it, a lot of the data circulates around RTB. Currently 44% of publishers surveyed are using RTB, which is estimated to handle around $6.5 billion in ad spend gloabally by…

The Challenges Facing Mobile: Q&A With Victor Milligan, Chief Marketing Officer, Nexage

By victormilligan December 13, 2011

What do you see as the biggest challenges to mobile advertising achieving its potential? How does Nexage attack these challenges?There are challenges, but more important, they are against a backdrop of strong tailwinds based on the broad recognition – by buyers and sellers – of the unique and strategic value…

Harvesting the Data Fields: Q&A With Adam Lehman, COO and GM, Lotame

By Adam Lehman December 12, 2011

A longtime presence in the data management and marketplace arena, Lotame closed off its data-driven ad network to new customers in August in the hopes of building more interest in its data management platform, Crowd Control – the move was successful, with a dozen new publishers and content groups signing…

OPS Mobile Live Blog – NYC, December 7th

By Gavin Dunaway December 06, 2011

The AdMonsters US Content Team, Gavin Dunaway and Maria Tucker, are excited to bring you this live blog from AdMonsters OPS Mobile at NYC's Metropolitan Pavilion. Stay tuned to see what's rocking the mobile ad world! GD8:30 – Sipping a piping hot cup of coffee, nibbling on a croisant and watching…

Mobile Device as Second Screen: Q&A With JoAnna Abel, VP of Marketing, FreeWheel

By jabel December 05, 2011

According to FreeWheel's recently released "Video Monetization Report" for third quarter 2011, short-form video (under 5 minutes) and mid-form video (over five, less than 20) have a primetime interval of 1 p.m. to 4 p.m, while long-form episodic video (over 20) has a primetime that mimics television – 8 p.m.…

Like-Minded Users: Looking Beyond Editorial Strategy to Grow Audience

By Stephane_Pere December 02, 2011

Online publishers have a lot of problems to think about when it comes to ad management. To maximize their revenue, they have several levers to pull including inventory pricing tiers and models as well as sales channels (direct sales vs. ad networks and exchanges). Yet, marketers are buying audience. So…

Certifiably Mobile: Q&A With Sandrine Cardi, International Mobile Business Development Manager, Smart AdServer

By Sandrine Cardi November 29, 2011

If you got the right stuff, it’s not a bad idea to get a stamp of approval. Multi-channel ad server Smart AdServer just emerged from an intense four-month audit of its systems as the first U.S. certified mobile ad server according to the Interactive Advertising Bureau’s Mobile Guidelines. We sat…

Search results for apachesolr_search/private video exchanges

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A Step Up From Verification: Q&A With Andrew Lerner, CEO, Trust Metrics

Break Media Survey: Rise of the Video Ad Networks

How Updated IAB Standards Will Relieve Video Ad Headaches

Infographic: RTB Weighs on Pubs’ Minds

The Challenges Facing Mobile: Q&A With Victor Milligan, Chief Marketing Officer, Nexage

Harvesting the Data Fields: Q&A With Adam Lehman, COO and GM, Lotame

OPS Mobile Live Blog – NYC, December 7th

Mobile Device as Second Screen: Q&A With JoAnna Abel, VP of Marketing, FreeWheel

Like-Minded Users: Looking Beyond Editorial Strategy to Grow Audience

Certifiably Mobile: Q&A With Sandrine Cardi, International Mobile Business Development Manager, Smart AdServer