Imagine a world where traditional search traffic is no longer your main tool. As search engine algorithms evolve and user behaviors shift, it’s not a distant possibility, it's precisely the reality we face. The new focus for users is concise immediate answers over exploratory browsing (which can be time-consuming). Welcome…
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While the FTC admits DCRs can sometimes protect privacy, they can also be used to “obfuscate privacy harms.” The FTC says by default that most services that provide clean data rooms are not privacy-preserving and that companies shouldn’t rely on them to fulfill their privacy regulations.
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By integrating advanced tools, fostering inclusivity, and leading with integrity, brands, publishers, and platforms pave a path toward a safer, more impactful future. Read on for a roundup of the day’s most impactful sessions, highlighting strategies that can help you balance safety and responsibility.
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Brand safety should not be about throwing up a wall, it should focus on building trust in every corner of the digital media and ad tech ecosystem. Discover seven essential lessons from Brand Safety Summit Day 1, where industry leaders tackled evolving brand safety challenges, from AI-driven brand suitability to…
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Curation might sound like a win-win, but there are hidden costs publishers and advertisers need to consider. Raptive's Ryan Maynard dives into the unspoken downsides of sell-side curation, from inefficiencies in SPO to eroding working media dollars.
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Data clean rooms emerged as a privacy-enhancing solution for advertisers, allowing valuable audience insights without exposing consumers' PII. We spoke with Ethan Heftman, CRO at Ampersand, about how the company’s unique position in the clean room ecosystem demonstrates how these solutions can bridge the gap between inventory placement and data-driven…
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The digital ad game is changing, and so are user expectations. From The New York Times to Dotdash Meredith, publishers are flipping the script—fewer interruptions, more value. Learn how some publishers put user experience first while still cashing in—and how ad-filtering tech helps them balance revenue and UX.
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Dark traffic is stealing revenue from publishers at an alarming rate, but a partnership between Ad Shield and Google allows publishers to access premium demand from Google Ad Exchange. This will help reclaim revenue from ad-blocked inventory previously deemed unfeasible to monetize.
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The Interactive Advertising Bureau (IAB), along with the NCTA (Internet & Television Association) and the Electronic Security Association (ESA), have filed a lawsuit against the Federal Trade Commission (FTC) to block its new Click to Cancel rule. Is the FTC "overstepping its authority?" Let's dig into why the industry is…
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Curation promises to simplify ad buying by bundling premium publisher inventory and data to meet specific buyer needs. But many publishers are skeptical, questioning whether these solutions create value or are just another middleman.
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