Powered by: May 19, 2020 The Sting Is on Supply Partners Google’s Antitrust Reckoning Looms There’s Still Gold in Them Hills UniversalAdId For VAST Laggards Supply Partners Caught in Content-Scraping Sting Source: Image by Tumisu from Pixabay For a while, CNBC reporter Megan C Graham has been finding scraped…
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Powered by: May 12, 2020 Un-Break the Programmatic Supply Chain Cage Match: SPARROW vs TURTLEDOVE The Crisis Inside the Crisis Agencies Slash Umpteen Jobs UX Key to Pub Growth Surprise, the Programmatic Supply Chain is Broken Image Source: ISBA Programmatic Supply Chain Transparency Study It turns out the programmatic…
Read MoreAdMonsters May 8, 2020 During COVID-19, Commerce is More Important Than Ever for Publishers. Here's What They Should Know. Traffic is up. Ad revenues are down. COVID-19 has turned publishing on its head, and publishers are scrambling to find new ways to diversify revenues under changing conditions. It’s not impossible.…
Read MoreAdMonsters April 30, 2020 Now Trending: Inpowered on the Coronavirus Surge in Mission-based Marketing Ad spend is down, but the IAB Coronavirus Buy-Side Report reveals an interesting trend: brands are increasing mission-based marketing efforts by 42% and cause-related campaigns by 41%. The pivot is working for brands. Recent research shows…
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Leading up to our upcoming webinar with the Acceptable Ads Exchange (AAX), The Revenue Boost You Could Use Right Now—Ad-Blocker Traffic, on April 30, @1PM, Editorial Director, Gavin Dunaway, had a conversation with CEO Frederick Leuschner. We talked about the importance of publishers not resorting to bad practices to mitigate…
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Powered by: April 28, 2020 Trade Desk Demands Suppliers Choose a Path Apple Baking up Another Walled Garden Viewability: Hand Sanitizer for Websites Facebook’s Sketchy Privacy-Focused Future Google Needs to Check Your ID WaPo’s Zeus Picks Up 50 Pubs The Trade Desk Demands Suppliers Choose a Path Oh, how…
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As the sunset of the third-party tracking cookie approaches, one of the most promising options—enabling publishers to monetize their audiences and advertisers to address audiences with confidence—is identity or people-based marketing. This playbook, created in partnership with Lotame, dives into identity as a concept and explains the wealth of advantages…
Read MoreAdMonsters April 24, 2020 Your Outsourcing Partner Could Be Key to Managing Business Continuity: Q&A With MediaMint’s President In the midst of a pandemic, it’s not like ad operations can just come to a complete halt—even if ad spend continues its downward spiral. Publishers still have to be prepared for…
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Powered by: April 21, 2020 The Less Grim Side of Pandemic Ad Spend Google Does Struggling News Partners a Solid It’s Raining Super-Engaged Users Hard Out Here for a Duopoly Can CTV be Trusted? Always Look on the Less Grim Side of Pandemic Ad Spend Source: IAB Coronavirus Ad…
Read MoreAdMonsters April 9, 2020 Esports: Changing the Name of the Advertising Game With millions of people worldwide now homebound from Coronavirus and screentime increasing exponentially, for those publishers and advertisers that are willing to gamble on an industry that’s comparatively wet behind the ears, odds are esports is a…
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