Friction is the enemy of growth — and today's publishers have to mitigate quite a bit of friction in order to breeze through revenue goals, quarter after quarter. There's the natural tension between fulfilling advertisers' (growing) demands and delivering a frictionless content experience for users. There's friction between different platforms…
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November 12, 2021 IAB Europe Breached GDPR AI Powers Globe and Mail Paywall IAB Europe in Breach of GDPR Google and countless other advertisers rely on IAB Europe’s consent management system, which has now been deemed in violation of GDPR. “IAB Europe designed the misleading ‘consent’ pop-ups that feature on…
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November 03, 2021 Apple Didn't Hit Twitter's Revenue Is Spotify Gunning For the Number 4 Spot? Twitter Flies Away from Apple’s Revenue Hits Many companies felt the brunt of Apple’s privacy changes earlier this year, but Twitter was not one of them. Its quarterly revenue went up 37%, causing stock…
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October 27, 2021 Is Google Taking Double? Google and Facebook Colluded Against Apple? How Apple's Privacy Changes Actually Hurt Google Takes Double What Competition Takes For Ad Deals? Talk about inflating ad deals. In an unredacted lawsuit in the U.S. District Court of the Southern District of New York, it…
Read MoreAdMonsters October 22, 2021 How SANDOW Media Increased Revenue and CTRs With Premium Ad Experiences in Email In a recent AdMonsters webinar with LiveIntent, How Pubs Are Increasing Revenue While Delivering Premium Ad Experiences In Email, Bobby Bonett, VP, Digital, SANDOW shared how SANDOW streamlined workflows while delivering dynamic…
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In a recent AdMonsters webinar with LiveIntent, How Pubs Are Increasing Revenue While Delivering Premium Ad Experiences In Email, Bobby Bonett, VP, Digital, SANDOW shared how SANDOW streamlined workflows while delivering dynamic ads with more granular targeting and personalization, and most importantly how they’re realizing 15X greater CTR than with…
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October 13, 2021 The Race to the Bottom Continues Marketers Still Eating the Cookies? The Race to the Bottom Continues We all love loads of irrelevant ads littering our in-app experience,s don’t we? Don’t we? And aren’t they all just great for the industry overall? Aren't they? Well, that seems…
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September 30, 2021 Ad Land Gives Ad Tech’s Cookie Education The Funny Treatment WaPo's Digital Ad Network Finally Comes to Life Amazon Follows Apple’s Lead but Is It in the Wrong Direction? Around the Water Cooler Ad Land Gives Ad Tech’s Cookie Education the Funny Treatment It’s hard for…
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September 23, 2021 The Future of the Internet Is Complicated FTC Coming After Big Tech and How It’s Built The Future of the Internet Is Complicated Image by Gerd Altmann from Pixabay Apple, Google and Facebook really know how to throw a party. We’ve got pop-up ads on our Apple…
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The sheer number of proposed solutions to the third-party cookie almost guarantees that there will be no single winner and that publishers will need to adopt a multi-point approach to meet the needs of their ad partners. Figuring out what that exact approach needs to be will require serious testing…
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