The demise of third-party cookies limits the amount of data publishers can leverage to enrich their own audience data. They need those prized data insights to get a fuller profile of the people consuming their media. Because without insights, advertisers are paying for access to a rather blurry picture of…
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May 09, 2022 Ad Tech Vendors Caught in the Gannett Web Streaming Ad Spend on the up and up Conde Nast Sees Major Highs Did Ad Tech Firms Turn a Blind Eye To Gannett Funny Biz? Remember back in March, when we reported on Gannett providing advertisers with inaccurate information…
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We spoke with Mike Richter, Vice President of Global Revenue Operations for CTV and Digital at TMB, to learn more about the importance of working with the right CTV partner, addressing programmatic concerns, and what's next on the horizon for CTV.
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May 02, 2022 EU Unleashes Another Salvo of Regulations Rumor: Private Relay on by Default in iOS16? Retail Media on the Rise New EU Legislation Slaps Big Tech on the Hand Things are heating up in the EU again and, unfortunately, not in a way that will be beneficial…
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Last week the Connecticut House of Representatives and Connecticut Senate joined forces to pass the Connecticut Data Privacy Act (CTDPA). The legislation, also known as Senate Bill 6 (SB6), awaits Governor Ned Lamont's signature to make everything 100% official. The bill is expected to take effect on July 1, 2023.
Read MoreAdMonsters April 29, 2022 No Cookies? No Problem, LiveRamp ATS Is the New Plug for Pubs Without third-party cookies driving targeted advertising — publishers that don’t have a strategy to drive user authentication and first-party data, should expect lower CPMs and less revenue. We spoke with Travis Clinger, SVP,…
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April 26, 2022 Rejecting Cookies Made Simple in Europe Web3 Widening the Wealth Gap Roku's New Data Clean Room Reject All: Google Simplifies Cookie Curving Consumer choice and consent fatigue are a troublesome duo for publishers' revenue in a privacy-first world. A fine of $170 million by the CNIL led…
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Raise your hand if you remember when a Netflix subscription was $8.99 a month? 🙋🏾♀️ Minus all the fancy tiers, their initial subscription model, and the exclusively intriguing content attracted subscribers and made them the category leader and most popular SVOD platform that they are today. These days, they are…
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April 13, 2022 With First-Party Tracking Big Tech Still Wins Utah Hops on Privacy Law Train AI Ad Spend Going up No Surprise: With First-Party Tracking, Big Tech Still Wins We've heard it again and again, in a cookieless world first-party data will reign supreme and publishers will once again…
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This week, we were presented with a major IAB Tech Lab ads.txt update as they announced two new values for publishers to add to their ads.txt files, and both have the power to impact the adtech game in a big way. "Ownerdomain" and "managerdomain" have two separate functions within ads.txt,…
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